Friday, June 14, 2024

JetBlue announces sustainability program for corporate travel

JetBlue is the latest airline to announce its latest program, designed to help corporate customers reduce business travel emissions and meet sustainability targets with Biogen, Deloitte, ICF and Salesforce the first customers to join the initiative.

JetBlue’s Sustainable Travel Partners program offers participants sustainable aviation fuel (SAF) certificates. The carrier currently uses SAF on routes from San Francisco International Airport and Los Angeles International Airport and plans to expand its use to the Northeast.

JetBlue also plans to provide emissions data based on travelers’ actual flights and the carrier’s average fuel burn on those routes. The airline is working to include travel emissions data into Salesforce’s Net Zero Cloud tool for those in the Sustainable Travel Partners program, according to the company.

The carrier also said it would help customers develop strategies to reduce emissions associated with their business travel, and participants would receive carbon offsetting on domestic flights operated by JetBlue, which the company introduced for all domestic flights in July 2020.

Several other airlines have launched sustainability programs for corporate customers, including Air Canada, Southwest Airlines and United Airlines. Further, Deloitte – which also is part of the Air Canada and United programs – announced agreements with both American Airlines and Delta Air Lines to purchase SAF, and Microsoft has agreements with Alaska Airlines and KLM in which it buys sustainable fuel credits to offset travel on its busiest routes.

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