Sabre Corporation, the leading software and technology provider for the travel industry, has announced the migration of GOL Linhas Aéreas, Brazil’s largest domestic airline, from their legacy reservation system onto the SabreSonic passenger service system (PSS).
The cutover now enables the airline to expand GOL’s global reach, offer personalised passenger experiences, and propel its growth plans.
With the migration, Sabre’s technology will collectively manage the passengers that travel on GOL each year. The two companies will continue to work closely to expand the airline’s operations and evolve its retailing, distribution and fulfillment capabilities.
GOL’s Vice President, Sales, Marketing & Clients Eduardo Bernardes Neto said: “We have taken significant steps to ensure the company is well-positioned for growth in the post-pandemic cycle. We are confident that the flexible and intelligent nature of Sabre solutions, including the PSS, will enable us to be more efficient and offer a modern retail experience that enables personalised travel at scale to better serve our customers.”
Headquartered in São Paulo, GOL began operations in 2001 and is carrying more than 36 million passengers per year to over 100 destinations in Brazil, South America, the Caribbean and the United States.
Sabre’s President of Travel Solutions Dave Shirk said: “We are proud to become GOL’s travel technology partner as it embarks upon the next phase of its journey. We are excited to have completed GOL’s migration to SabreSonic and see that Sabre’s differentiated set of solutions delivers value to the airline.”
Ana Maria Escobar, vice president, airline sales for Latin America and the Caribbean, Sabre Travel Solutions, said: “The migration to SabreSonic was a big undertaking, and our collective teams worked relentlessly throughout this process to ensure its success, despite the challenges of the Covid-19 pandemic. We look forward to supporting GOL’s ongoing innovation and technology objectives in the years to come.”
SabreSonic will provide GOL’s customers with a seamless experience, from flight search, online booking, check-in, purchasing ancillaries on websites, and after-sales service.
In addition to SabreSonic, the multi-year agreement with GOL provides the airline with a broad portfolio of Sabre solutions to help manage airline operations, increase revenue and sell ancillaries across all channels throughout the customer journey.