Etihad Airways, the national airline of the UAE, is set to embark on a major digital transformation following the signing of a landmark multi-year deal with Amadeus.
As part of the deal, Etihad Airways will implement the full Amadeus Altéa PSS suite, including web booking, revenue management and merchandising, data management and passenger servicing solutions.
These products will be customised for Etihad over the coming years and will improve the experience of guests, staff, travel agents, Etihad Guest members, and corporate customers, according to a statement from the airline.
Etihad’s guests will see new web and mobile channels powered by Amadeus Digital Experience suite, offering the simplest user experience possible to purchase flight tickets and manage bookings.
Advanced retailing capabilities will be developed collaboratively using machine learning to provide guests with bespoke offerings and personalise their travel experience.
Etihad Chief Operating Officer Mohammad Al Bulooki said: “With Amadeus as a partner, Etihad’s guests will be able to enjoy the best user experience possible as they book and manage their flights, with the ability to customize their travel to an unprecedented level.
“Etihad is also excited to push NDC (New Distribution Capability) forward as a means to offer a much richer, relevant and dynamic shopping experience to trade partners, and Amadeus is the perfect partner to support that strategy.”
Amadeus Travel President Decius Valmorbida said: “As the travel industry rebuilds, we are excited that Etihad Airways will be utilising Amadeus’ technology to support the airline in delivering its leading travel proposition.
“Open source, cloud-based systems and next generation retailing capabilities will be the engine powering recovery, and we are at the forefront of these technologies in the travel industry. We excited about collaborating with Etihad to create memorable travel experiences for its passengers.”
To modernise retailing capabilities across sales channels, Etihad has also signed for Amadeus Altéa NDC and will work with Amadeus to distribute personalised travel offers to guests.
The airline will, in addition, implement the Altéa Departure Control Customer Management component of the suite, providing guests with real-time, personalized alerts of offers, services, and flight changes. The system will offer a higher level of service customization and provide guests with a faster and simpler check-in process.