Tuesday, April 16, 2024

Etihad relaunches award-winning guest loyalty program

UAE national carrier Etihad Airways is relaunching its award-winning Etihad Guest loyalty program in June, further integrating the rewards into members’ travel experiences. It also gives members even greater control over their journeys by enabling them to select different benefits to suit their traveling preferences.

The relaunch of the loyalty program sees the introduction of a new elite Diamond tier to reward the airline’s top flyers.    

“We are excited to announce a new era for the Etihad Guest program with the experience of being a valued member about to reach new heights,” said Mark Potter, Managing Director of Etihad Guest.

“The enhancements renew our partnership with our Etihad Guest members around the globe, meaning the more time they invest with us through flying and through our lifestyle partners, the more rewarding and personalized their experiences become, so Guests can journey on their terms, not ours.  

“Today, we have revised the pricing for our GuestSeats and reduced the miles required for some of our most popular destinations in both Economy and Business classes to provide our members with more rewarding opportunities when booking flights. 

“Examples of GuestSeat price reductions include: Abu Dhabi to London in Economy Class down to 30,000 EYG Miles and taxes; Milan to Abu Dhabi in Economy Class down to 25,000 miles and taxes; Jeddah to Abu Dhabi in Business Class down to 20,000 miles and taxes; and Abu Dhabi to Istanbul in Economy Class down to 15,000 miles and taxes,” stated Potter.

“Members will earn the same amount of Tier Miles and Etihad Guest Miles on bookings made from June. Therefore, the higher fare brand they book, the more Tier Miles and Etihad Guest Miles they will earn. So, treating yourself to a little luxury will help you reach higher tiers and unlock exciting extra benefits in no time.

“We are also further rewarding our Platinum Tier members, who will now enjoy 100% Bonus Etihad Guest Miles when flying with us or any of our eligible airline partners, to bring their next rewards closer.

“And we will be enabling Etihad Guest members to upgrade to The Residence, our luxury three-room suite in the sky, using their miles,” he added.

Personalized Privileges   

Alongside their core benefits, tiered members will be able to select from a range of extra privileges to suit their lifestyle, making Etihad the first airline in the region to offer this flexibility. As they progress up the tiers, so does the range of benefits and options.   

In addition to their Core Benefits, Guests will be able to select from a range of fantastic Custom Benefits to be unveiled closer to the June launch date. Silver members will get a choice of two Custom benefits, Gold will get four and Platinum five. 

“And Etihad Guest is delighted to introduce a new elite tier, Diamond, recognizing the airline’s top flyers with experiences that truly go beyond,” said Potter.

“Diamond and Platinum members will be able to choose their own, personalized membership numbers.

“We are also introducing Beyond Benefits for our Gold and Platinum members as they progress through their tiers. These benefits can be gifted to friends or family, and include rewards such as Silver or Gold tier status or lounge passes for them to relax in style before their flight, as well as Etihad Guest Bonus Miles.

“To move to a higher tier and unlock more benefits, Etihad Guest members will still need to earn a set number of Tier Miles, some of which must now be earned from flying,” explained Mark.  

“We’ve simplified the way members reach their new tiers by removing Tier Segments, creating a simpler way for guests to track their progress to the next level.”  

All Etihad Guest members will be able to earn and spend their miles on flights with the airline and more than 20 airline partners, which would extend the validity of their Etihad Guest Miles by 18 months. 

They will continue to collect miles when they fly and also with 150+ partners including restaurants, hotels, car hire and retailers.

Etihad Guest Miles can continue to be redeemed for a wide range of rewards whether that be a free flight, a cabin upgrade, a special experience or one of 3,500 products in the Reward Shop.

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