Hotelbeds, the world’s leading bedbank, announced it is to become the launch partner, and the first strategic partner globally, for a world-leading group in hospitality, Accor’s new Leisure Partner Platform (ALPP).
This deal represents an extension of an already successful preferred distribution agreement between the two global leaders and was signed during a meeting between Hotelbeds’ Carlos Muñoz, Chief Commercial Officer, and Accor’s Markus Keller, Senior Vice President Sales & Distribution, during the World Travel Market which kicked off this week in London.
Scheduled to go live in 2022, this new platform will enable Accor’s hotels to reach Hotelbeds’ network of more than 60,000 B2B travel buyers, such as tour operators, retail travel agents and airlines, across more than 140 source markets worldwide.
At the same time, Hotelbeds’ customers will gain access to special rates and availability across Accor’s portfolio of over 5,200 hotels in more than 110 countries, with clearer and richer content than currently exists, including more than 40 brands such as Fairmont, Raffles, Sofitel, Pullman, Swissotel, Novotel, Mercure, Ibis or Adagio.
Hotelbeds’ portfolio of B2B travel buyers offers Accor’s hotels incremental, high value bookings from both domestic and international travelers.
Carlos Muñoz, Chief Commercial Officer at Hotelbeds, commented: “We are very proud to be selected as the launch partner for Accor’s new Leisure Partner Platform, which will address many of the inefficiencies the current distribution system has today. “Accor has made significant technological enhancements in the B2B marketplace, and which we very much welcome. As a result of this new platform, every individual Accor hotel will be able to, at the touch of a button, seamlessly update their promotions, among other features, and make them immediately accessible to Hotelbeds’ B2B distribution partners. It is hugely exciting to be working together to improve our businesses by improving efficiency through innovation and technology.”
Markus Keller, Senior Vice President Sales & Distribution at Accor, added: “The partnership with Hotelbeds provides our hotels with access to a leading and strategically important B2B distribution network. As the recovery in travel and tourism began to take shape earlier this year, Hotelbeds was driving B2B leisure bookings across our global hotel portfolio. We continuously strive to efficiently extend our sales reach and Hotelbeds is a great partner to achieve this. We look forward to extending our privileged relationship with Hotelbeds, not only to grow overall revenues together, but more importantly to grow incremental, high-value bookings too.”