Wednesday, June 29, 2022

Emirates launches HBO Max premium content onboard

Emirates has partnered with streaming service HBO Max to bring the best premium content onboard the airline’s award-winning ice system, ice.

Emirates is the first airline in the region to have partnered with HBO Max, which is WarnerMedia’s go-to streaming destination for all of its hit movies and shows. HBO Max is currently available only in the USA and Latin America. It is set to launch in Europe from October 26 and will be available onboard Emirates from November 1.

The commitment and investments to offer the best content and high quality personal viewing experiences for customers in all classes, has led Emirates to win multiple awards for best inflight entertainment, most recently at the Skytrax World Airline Awards where it took home the World’s Best Airline for Entertainment Award for an amazing 16th consecutive year.

Initially launching with over 160 hours of content from 31 shows, Emirates and HBO Max will gradually expand the content on offer.

Onboard, Emirates’ customers can find and browse the latest HBO Max content in a dedicated folder on ice. Those who prefer to plan their entertainment choices in advance, can browse all ice content on the Emirates’ website, and create a personalized playlist on the Emirates app, which can be synced with the ice system to immediately begin their movie or TV binge the moment they board the aircraft.

New Expo Offers
Throughout the six-month Expo 2020 Dubai, Emirates is unlocking more offers for all its UAE citizens and residents. Now, simply by showing their boarding pass, Emirates’ customers can enjoy complimentary access to the Dubai Frame, one of the city’s iconic attractions offering a panoramic view of old and new Dubai. In addition, the Emirates boarding pass enables customers to enjoy attractive discounts and benefits at over 500 retail, dining, and recreational attractions across Dubai and the UAE.

Emirates customers in the UAE, anytime during the much-awaited Expo 2020 mega event, will be eligible to receive a free Emirates Expo Day Pass for every flight ticket booked with the airline.

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