Tuesday, June 25, 2024

Digital travel platform to help European hoteliers rebuild business

Digital travel platform Agoda has launched its Welcome Back to Europe campaign to help property partners in Europe capitalise on early international travel demand and drive incremental bookings.

Partners signing up to the program can put up special international travel offers with discounts up to 10 per cent, appealing to and converting travelers who are looking for great deals, a press release stated.

Participating accommodation providers will benefit from Agoda’s multi-channel promotion targeting inbound travelers.

These hotel partners will be featured across the platform’s product and marketing touchpoints, including a landing page for international travel to Europe, social media campaigns, customer and affiliate marketing.

Agoda Partner Services Vice President Errol Cooke said: “As the travel industry begins to recover, we want to make sure our hotel partners are best placed to get a head start in capturing that demand. While intra-region travel has dominated summer plans in Europe, more international markets are lifting travel restrictions, including USA, Singapore, UAE and India to name a few.

“In our soft launch phase, hundreds of hotels have already offered additional discounts to international travelers and enjoyed the benefit from these bookings. We are confident that Agoda’s Welcome Back to Europe program will help all our hotel partners, as we work together to bring back travelers.”

According to Agoda’s booking data, Italy retains top spot as top destination for international travelers, when compared to the same period (July 1-September 18) in 2019. Spain climbs two places to second position, moving United Kingdom to 5th, while Greece jumps seven spots to third place. Germany’s been nudged out of the top five, and is now in the seventh position.

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