Worldwide Kids, the world’s leading provider of family and childcare services to the luxury hospitality sector, is proud to announce the launch of the Luxury Childcare Association (LCA) – an industry-leading hotel membership platform and accreditation programme dedicated to elevating childcare standards within the luxury hospitality sector. The LCA is the first of its kind, defining a new benchmark in luxury family travel, delivering professional, safe and fun experiences for young travellers and peace of mind for their parents.
Members of the Luxury Childcare Association demonstrate an unmatched commitment to child-friendly experiences, from kids clubs to family-focused amenities. To become a member, resorts must qualify by meeting a robust criteria from the range of facilities on offer to the levels of staff, as well as commit to an annual audit and enrol their childcare teams in the Worldwide Kids’ International Childcare for Leisure and Tourism programme, accredited by City & Guilds, ensuring the highest industry standards. Staff who complete the training programme are rewarded with a diploma that enhances their credentials and provides a great incentive for hospitality recruitment.
The Luxury Childcare Association aims to provide benefits to parents and hotels alike, ensuring that parents know their children are in the safest of hands, while hotels can confidently offer best-in-class childcare services. Leading LCA members benefit from increased brand reputation and enhanced credibility, with current members including world-renowned luxury properties, such as the Mandarin Oriental Jumeirah, One & Only Royal Mirage, One & Only The Palm, and JA The Resort. These properties were also the first to be awarded an LCA plaque to be proudly displayed outside of their kids’ club, presented to them at the Arabian Travel Market 2025.
The Luxury Childcare Association sets the gold standard for childcare within luxury hospitality, with ambitions to become the Michelin Star of family travel, ensuring that resorts offer more than just facilities, but also provide expertly designed, developmentally appropriate and engaging experiences for children that contribute to an unforgettable travel experience. By becoming a member, hotels and resorts gain access to tailored guidance on how to enhance family-friendly offerings, opportunities to increase revenue and access to new markets. The LCA also acts as a customer-facing platform, allowing guests to search for recommended properties and increasing discoverability for members, as well as the opportunity for guests to book directly with the property.
With over 30 years’ experience supporting the world’s most prestigious hotel brands, Worldwide Kids has worked alongside renowned luxury resorts to shape outstanding childcare offerings, specialising in creating child-friendly spaces and experiences, to improve and elevate family offerings. They are passionate that hotels and resorts need qualified experts to design and deliver kids’ offerings successfully, with their staff trained in a leisure tourism environment to provide both a professional and fun experience. By launching the LCA, Worldwide Kids aim to recognise and further support resorts committed to the highest standards in childcare. However, being a client of Worldwide Kids is not a prerequisite to becoming an LCA member: all hotels and resorts who offer leading child services are welcome to join, provided they pass the initial grading process, and the annual improvement audits.
As part of the Worldwide Kids family, LCA members gain access to Worldwide Kids’ Digital Safety Platform, a cutting-edge system that enhances security, streamlines management, ensures compliance and improves operational efficiency. They also integrate with Worldwide Kids’ industry leading Standard Operating Procedures and documentation, ensuring a consistent, professional and safe childcare experience.
Lal Askar, Managing Director at Worldwide Kids, added, “As family travel continues to evolve, luxury resorts must meet the growing expectations of discerning guests. The Luxury Childcare Association is designed to ensure that childcare in these exceptional settings matches the quality of service expected throughout the rest of the resort.”
