Wednesday, July 17, 2024

RAKTDA paves the way for a robust summer

Ras Al Khaimah Tourism Development Authority debuts its summer campaign, WANASA, that will offer guests from around the world the chance to win a range of exciting prizes. These include complimentary access to Dubai Parks & Resorts, Jebel Jais Flight, Jais Sky Tour, Al Hamra Golf Club, Bedouin Oasis Camp and Suwaidi Pearl Farm, in addition to complimentary stays and upgrades across world-class hotels in the Emirate, a range of discounts across restaurants and more.

WANASA, which means happiness and joy, in Arabic is aligned with the tourism authority’s recently unveiled destination brand identity – one that reflects the diverse natural outdoor environment. It was built on the success of the authority’s summer 2020 Shortcation campaign, which generated more than 15,000 room nights over three months and produced 65 million media impressions. Running until September 15, 2021, WANASA offers all guests booking a stay of three nights or more at participating three-, four- and five-star hotels in Ras Al Khaimah, an automatic 40% discount on admission to Dubai Parks and Resorts. 

“With our diverse tourism portfolio spanning adventure, nature, wellness, family fun, culture and more, Ras Al Khaimah has plenty to offer visitors, from UAE residents planning a staycation to overseas travellers looking to explore. WANASA not only captures what they can experience, but also how they will feel when they stay with us. It capitalises on the positive momentum of previous campaigns, keeping the Emirate top of mind as a must-visit destination,” said Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority.

Ras Al Khaimah recently announced plans to invest $136 million in tourism that will see the development of more than 20 sustainable initiatives covering the emirate’s natural attributes, including Jebel Jais, the UAE’s highest mountain. With focus on the emirate’s nature, leisure, adventure, accessibility and authenticity, the projects will be built with sustainability standards and processes, appealing to those seeking safe and expansive experiences in the new normal of travel, 

Over the next year the Emirate will add 2,000 more keys, including 100 on the Jabal Bil Ays mountain. New mountain hotels include the eco-based Earth Hotels Altitude and 35 luxury lodges with Saij, A Mantis Collection Mountain Lodge. New beachside hotels include Hampton by Hilton Al Marjan Island 9the largest Hampton by Hilton globally); Mövenpick Resort Al Marjan Island, the first entry of the brand into the Emirate; and InterContinental Mina Al Arab.

The announcement was made alongside the tourism authority’s unveiling of its new brand identity, which features a mountain motif. Phillips added: “We put our own spin on it and called it RAKashida – it’s the connection of the mountain with the land and the desert to the ocean.”

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