After having canceled their event in 2020 and a completely virtual event in 2021. ITB Berlin The World’s Leading Travel Trade Show is back with a hybrid in-person edition in 2022 with some virtual elements, with a focus on restart and recovery.
Running in three-phases, the run-up to the main event will consist mainly of matchmaking and appointments. During the actual event ITB Berlin will provide a platform for business, networking, content and dialogue, and with its physical and hybrid trade show stands will create a setting for successful participation in the event. After ITB Berlin, virtual Business Days will round off the concept with virtual appointments and live streams .
Access to the virtual trade show will open as early as February 2022, and will allow exhibitors, trade visitors and the media to make advance contact and find relevant content.
The event will begin March 8, 2022 with a gala event that will focus on Saxony, the Official Partner destination for the event. On March 9, the Berlin Exhibition Grounds will open their doors to exhibitors, trade visitors and the media, observing the latest hygiene rules and a safety concept which ITB Berlin will coordinate with the local authorities and will previously test. On March 12 and 13, the show will open to all trade visitors and public.
ITB can also be accessed through ITB Berlin live, for those unable to attend, by booking one of the new remote hybrid trade show stands through Messe Berlin subsidiary CSG. Alternatively, in the week after ITB Berlin the virtual ITB platform will host one to two special Digital ITB Business Days, enabling exhibitors and buyers to meet at a technically user-friendly virtual trade show, where they can meet the appointments they were unable to at the live event.
“With ITB Berlin NOW we were able to offer the industry a sophisticated alternative format during the interim in spring 2021“, said David Ruetz, head of ITB Berlin. “However, it also became clear to us all that, as we know, nothing can compare with a face-to-face meeting. It therefore gives us all the more pleasure to physically welcome the global travel industry back to Berlin in 2022. Our expanded virtual formats featuring live streaming and the Digital Business Days will take the show to a new level by combining the best elements of the physical and virtual world.”
Exhibiting companies can take advantage of a one-time Early Bird Recovery Rate equal to ten per cent on the stand rental fee. This is valid from the official opening of stand applications (probably early August) to September 15, 2021 and applies to the standard (basic) price for a row stand equal to EUR 205 ($242) plus VAT. From September 16, until the registration deadline, all exhibiting companies who had previously officially registered for ITB Berlin 2020 and 2021 will receive a so-called Loyalty Rate, which at EUR 201 ($237) is equal to the standard (basic) 2020 price for a row stand. The price of a Communication Package per exhibitor and co-exhibitor is EUR 109 ($128) plus VAT and comprises an entry in the exhibitor directory of ITB Berlin 2022 and optional participation in the Digital Business Days. The cancellation deadline is very fair, allowing exhibitors to withdraw their stand registrations by November 30, 2021 will be free of charge.