Saturday, February 4, 2023

Arabian Travel Market launches sustainable stand award

Arabian Travel Market (ATM) 2023, a leading travel and tourism showcase in the Middle East, has introduced a ‘Best Stand Build Incorporating Sustainability Initiatives’ for the 2023 annual exhibitor awards. The award aims to recognize exhibitors that have made exceptional efforts to reduce their environmental impact and support the UAE’s net zero commitment

ATM 2023 is being held at the Dubai World Trade Centre from May 1–4, 2023, and will feature a sustainability category at its annual exhibitor awards next year for the first time.

The decision was taken to recognise exhibiting organisations that have considered the impact that their stand will have on the environment and the efforts they have made to reduce and or offset their carbon footprint.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “We are aware of the incredible amount of effort and investment that goes into designing, building and manning exhibition stands at Arabian Travel Market.

“Since its inception, the ATM exhibitor award programme has not only recognised those efforts, but has also encouraged exciting, fresh and creative ideas. For our 2023 event, we wanted to include a category that provided synergy with our official theme, ‘Working Towards Net Zero’ and furthermore one that supports the UAE’s broader net zero commitment as well as RX’s mission to deliver Net Zero Carbon events by 2040.”

“The sustainability award will be open to all exhibitors who can nominate themselves with a justification against certain criteria that will be clearly laid out in the ATM operations manual,” added Curtis.

The criteria will include the use of bio-degradable, reusable and recyclable materials for the stand build & features, digital marketing materials, limited single use plastics, reduced freight and logistics emissions, waste management, as well as recycling and or reusing the stand for multiple events, plus carbon offsetting initiatives.

The award will be judged in advance of the show by the ATM operations team, with advice and support from an independent sustainability expert and the winner will be announced onsite along with the other award category winners. These will include Best Stand Design, Best Stand for Doing Business, Best Stand Feature and Best Stand at ATM Travel Tech.  

The Best Stand Design award has also been revamped and is now more inclusive with two awards, one for stands above and one for those less than 150 sqm. For stands over 150 sqm ATM has added additional criteria that will consider pre-show and onsite promotions to attract visitors.

The judging for these awards will take place as usual on day two of the show (May2), with all winners announced on day three (May 3), with a panel comprising of trade journalists and industry commentators.

“As usual, the judging panel will have an exceptionally difficult job, comparing creative design, people skills and business-friendly appeal. So, for the 2023 awards along with the winners, we will publish up to five shortlisted stands in each category to recognize their considerable efforts,” added Curtis.   

ATM 2023 will offer global travel trade professionals a vision of how the travel and tourism industry will look in the coming years by sharing new and insightful commentary from experts from around the world, creating significant business opportunities over the course of the four-day event.

ATM 2022 attracted over 24,000 visitors and hosted over 31,000 participants, including 1,600 exhibitors and attendees from 151 countries, across ten halls at Dubai World Trade Centre.

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