Dubai’s hotel sector is gearing up for Expo 2020 Dubai, which starts on October 1, 2021 to March 31, 2022, while recovery from the Covid-19 pandemic is gaining momentum globally.
Under the theme ‘Connecting Minds, Creating the Future’, as well as its sub-themes of Opportunity, Mobility and Sustainability, Dubai will welcome visitors from all parts of the globe to join the making of a new world, as it brings the planet together in one place to re-imagine tomorrow.
The UAE services and business sectors, spearheaded by the hotel, travel and tourism industry, have been working tirelessly to make visitors to the Expo enjoy a safe, inspiring and unforgettable experience during the six-month event. Prior to the pandemic which forced the event to be postponed, organizers expected 25 million visits during the course of the six-month international fair.
Wego, which specializes in travel services and online reservations, revealed that it witnessed, through its website, about 533,000 searches during July, on flights and hotels for the period in which Expo 2020 will be held.
“This indicates the increasing demand that Dubai is witnessing, and the rapid recovery of the business tourism sector, noting that in light of the preparations for Expo 2020 Dubai, hotels have begun to allocate packages and extended stay offers specifically for visitors to the exhibition,” it added.
The emirate recently released a marketing campaign featuring Hollywood superstars Jessica Alba and Zac Efron, as it continues to drive global travel recovery and growth.
The film, filmed by Director’s Guild award-winning director Craig Gillespie takes a unique perspective to global destination advertising, using a highly stylised movie trailer approach to create engaging content, backdropped by some of Dubai’s most iconic landmarks and unique hidden locations, reported Emirates news agency WAM.
Building on the hugely successful campaign film, ‘A Story Takes Flight’ released by Dubai Tourism in 2019 and featuring Gwyneth Paltrow, Kate Hudson and Zoe Saldana; this new campaign will see more than 2,000 assets released in 27 countries across 16 languages via cinema, print, broadcast, out of home, digital and social media channels.
Dubai recently marked a year since it reopened its doors to international travelers.
Data from Dubai Tourism shows that the city welcomed 4.1 million overnight visitors in a 12-month period from July 2020 to June 2021. The gradual implementation of a multi-phase recovery program saw Dubai opening for domestic tourists in May 2020 and international tourists in July 2020. The UAE also has one of the world’s highest per capita vaccination rates.
With meeting planners recognizing Dubai’s ability to safely host events and its prudent handling of the global COVID-19 pandemic, that is now poised to continue in the second half of 2021, through the hosting of Expo 2020 Dubai and into the rest of 2022.