Friday, June 14, 2024

JA Resorts & Hotels implements improved loyalty program

UAE hospitality group JA Resorts & Hotels has implemented its improved GHA Discovery program, the loyalty program featuring more than 35 independent hotel brands in 85 countries.

In the new iteration of the program, guests at JA Resorts & Hotels will have the opportunity to progress faster through the tiers, earn instant Discovery Dollars and redeem ‘Live Local’ experiences.

Customers who wish to start earning straight away can sign up for the program at the reception area of any of the ten JA Resorts & Hotels, or online, or via the GHA Discovery app. Guests will be rewarded not just for nights stayed at the hotels and resorts, but also for spend in restaurants and on experiences.

Guests can then spend their Discovery Dollars on a range of rewards from room upgrades to restaurants to JA experiences like shooting, golf, sunset cruises, and trips to a honeybee farm.

Key benefits of the newly designed program include:

– Discovery Dollars (D$): A digital rewards currency where members earn D$ at any property in the GHA Discovery collection for use on future stays. At check-out, D$ earned on previous stays can be used towards the hotel room, room upgrades, dining, spa treatments, or other extras. Members can earn D$ from Day One, and the percentage earned on eligible spend increases with membership tier status, starting at 4 per cent and rising to 7 per cent.

– Expanded Membership Tiers: The new GHA Discovery tiers are Silver, Gold, Platinum and Titanium. New members achieve Silver status upon joining and are entitled to benefits from their first stay. Tier progression is easier and faster to access, thanks to an extra tier added and more flexible criteria.

Members can move to the next tier in three ways – the number of nights/stays, spend across eligible purchases, or the number of hotel brands stayed in. Titanium members can also benefit from status sharing, with the option to gift their tier to a friend or family member each year.  

– Live Local: Tapping into the staycation trend, Live Local gives members access to GHA properties in their locale through Stay Offers; Local Offers for short bursts without a stay, such as access to the beach, gym or pool, or special deals on dining and wellness, plus Experiences – bespoke member-only activities that immerse them in their local culture or community, from tours and classes to events and nature-bound expeditions.

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