Accor is expanding its luxury portfolio in the UAE with the launch of the Sofitel brand in Ras Al Khaimah. Set to open in 2023, the property will be developed by Al Hamra, a leading real estate development and investment company in Ras Al Khaimah who are looking to expand their hospitality portfolio.
The group is focused on developing premier lifestyle destinations, including luxury hospitality and leisure developments.
Benoy Kurien, Group CEO of Al Hamra, said: “We are committed to supporting Ras Al Khaimah’s transformational growth to make it the topmost liveable destination through its urban developments of the future. As the first destination to be certified safe and to record significant growth in tourism and hospitality following the pandemic, the Emirate is focused on strengthening its tourism infrastructure and we will contribute to this by bringing exceptional hospitality experiences. Through our partnership with Accor to bring the Sofitel brand to the Emirate, we strengthen our portfolio of hospitality and leisure assets, in addition to revolutionizing the hospitality landscape in Ras Al Khaimah.
Nestled between the Arabian Gulf and Hajar Mountains, the resort is set alongside a private beach, surrounded by landscaped gardens and an 18-hole golf course. Set on the pristine coastline of Ras Al Khaimah, the destination offers visitors an unparalleled experience with a unique topography. The landscapes vary from the highest mountain in the UAE, terracotta deserts to lush mangroves, white sandy beaches and the longest stretch of coastline in the UAE. The property is located less than one hour drive from Dubai International Airport.
“We have been witnessing an accelerated economic growth over past few years for Ras Al Khaimah, which has now positioned itself as a contending Middle Eastern Hospitality destination”, says Mark Willis, CEO of Accor India, Middle East, Africa and Turkey.
“The introduction of Sofitel Ras Al Khaimah Beach Resort positions Accor as a key player in Emirate’s commitment to develop tourism through enhanced visitor experience with differential and sustainable product while showcasing Accor’s branding capabilities as a leading hospitality group in the region.”
The resort will be strategically located at the heart of the Al Hamra integrated tourism destination, offering its guests direct access to a range of hospitality and leisure offerings which include Al Hamra Golf Club’s s championship 18-hole golf course, Al Hamra Marina and Yacht Club, Al Hamra International Exhibition and Conference Centre (AHIECC) and Al Hamra Mall. All of which is located within an integrated destination with various residences and the future expansion of Al Hamra with a beach board walk and a sport’s complex.
Once open, the property will present 300 keys including contemporary rooms, suites and villas providing views of the gardens, the golf course or the sea. Moreover, the hotel will present six stylish restaurants serving excellent cuisine from around the globe.
Accor currently operates 62 properties (18,562 keys) in the UAE with 20 (5,831keys) properties in the pipeline, including 5 properties under the Sofitel brand.