As part of introducing new products to attract new customers to God’s Own Country, Kerala Tourism has launched a new policy for Caravan Tourism for the State.
Unveiling the ‘Keravan Kerala’ policy, PA Mohamad Riyas, the state’s Tourism Minister said that the state tourism board hasn’t been able to introduce new products to the market after backwater houseboats were introduced and became a rage in the 90s. Caravan Tourism is intended at attracting a new set of tourists and allows people to access destinations that are unexplored in the state with their Caravans.
Besides the comprehensive and integrated development of tourism in the state in the post-Covid period, the Minister said that the new policy is aimed at opening up opportunities for new investments into the tourism sector and provide employment opportunities at the local level by unlocking the potential of responsible tourism.
The Tourism Minister said that initial discussions have been held with potential investors in this connection and the government would offer subsidies for investors coming forward to start Caravan vehicles and Caravan parks. Even households with a minimum of half an acre of land with adequate facilities will also be allowed to start Caravan park, he added.
He further said that Caravans designed as per the standards approved by the Automobile Research Association of India (ARAI) and compliant with the Transport Department guidelines will be registered under Caravan Tourism.