Wednesday, June 29, 2022

HKTB launches ‘West Kowloon’ to promote art and culture tourism

The Hong Kong Tourism Board (HKTB) launched a ‘West Kowloon’ neighborhood promotion, after featuring popular promotions, ‘Old Town Central’ and ‘Sham Shui Po- Every Bit Local, in the Hong Kong Neighbourhoods’ campaign. The ‘West Kowloon’ neighborhood program highlights the district’s rich heritage and vibrant street life in Yau Ma Tei and Jordan along with its two new museums- M+ and the Hong Kong Palace Museum in the West Kowloon Cultural District (WKCD) – which will open at the end of the year.

The West Kowloon neighborhood promotion builds a bridge between the local life of the bustling communities of Yau Ma Tei and Jordan, which are home to many historical architectures, time-tested stores, and traditional craftsmanship, and the artistic lure of the WKCD. Throughout the continuous evolution and revitalization, the neighborhood has a lot of astonishing experiences for the public and visitors to uncover. The HKTB expects the campaign to draw people from across the city to rediscover it from new perspectives to drive in-depth local tourism and stimulate economic activities in the neighborhood.

Dane Cheng, Executive Director, HKTB, said, “Experiential tourism is a rising and inspiring trend, particularly where it blends arts and culture with authentic local life. The HKTB has chosen to launch this large-scale promotion before borders reopen because we want residents to savor the experience first and discover hidden gems in their community, rekindling their enthusiasm and appreciation and creating a harmonious art-life aura in the West Kowloon neighborhood.

“We hope Hong Kong people will then share their experiences with friends and relatives outside Hong Kong. Besides, visitors around the world are eager to travel as soon as travel restrictions are eased, and we will be able to capitalize on the opportunities if we are well prepared in advance. We are also encouraging tour operators to create in-depth tours for residents to help them plan ahead for the return of visitors.”

“The HKTB believes the West Kowloon neighborhood program will not only drive domestic tourism and stimulate consumption, but also spread a positive message and showcase Hong Kong’s new art and cultural travel opportunities to the world and fire up interest in the district among visitors, who are keen to return as soon as borders reopen,” he added.

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