Sunday, July 14, 2024

Royal Jordanian partners with Dezerved for loyalty program

Royal Jordanian Airlines’ loyalty program, Royal Club, has joined forces with Dezerved, the luxury invite-only platform .

The second airline loyalty programme to partner with Dezerved, alongside Lufthansa’s Miles & More, Royal Club will offer its members access to the Dezerved platform, where they can find offers from high-end luxury brands.

Launched in 2021 by Loylogic, the creator of points/miles experiences, Dezerved grants loyalty program members access to discounts on luxury goods from brands like Gucci, Dior, and Bvlgari, and also offers a selection of elite experiences. Dezerved will be available to Royal Club program’s Platinum Hawk and Gold Sparrow members, a statement from the airline said.

Royal Jordanian is building on an existing partnership with Loylogic, as they are already users of its Pointshub and Pointspay solutions.

Dezerved CEO Dominic Hofer said: “We are delighted that Royal Jordanian are now partnered with all three of Loylogic’s solutions. Dezerved will provide their Royal Club Gold Sparrow and Platinum Hawk members with a new way to engage with their miles. We hope that Royal Jordanian’s top-tier members will be excited by the offerings on our platform.”

The airline’s Head of Frequent Flyer Department Yola Isaac said: “We are excited to be launching this platform at the time Royal Jordanian marks its 58th Anniversary. Adding Dezerved to our offering, in addition to the Pointshub and Pointspay programmes, provides our members with the rewards experience – to suit all customers, at every level.

“With Dezerved we are able to provide our most loyal customers with the finest offers from an impressive selection of luxury products and brands that we are sure they will enjoy.”

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