Cathay Pacific enhances loyalty membership program

Cathay Pacific, the home airline of Hong Kong, said that members can enjoy the best of Marco Polo Club and Asia Miles under one membership program, offering them the full potential of the airline through curated offerings and experiences.

With the elevated program, members will have more options to earn and redeem Asia Miles and Status Points – formerly known as Marco Polo Club Points – to unlock even more exclusive privileges when travelling or spending with Cathay Pacific.

Regional Head of Marketing and Sales, South Asia, Middle East and Africa, Anand Yedery said: “As a home-grown airline from Hong Kong, we have been connecting our home city to the world and have grown together with our members for more than 75 years. Our world has evolved in the past few years, with changing expectations for travel. We continue to listen to our members and to invest in new experiences to help them move forward in life.

“We wanted to make it easier for members to get the most out of Cathay. That’s why we have simplified the programs and evolved our membership to provide more benefits and choices that elevate our members’ lives, keeping everything they know and love about Cathay whilst innovating for the future. We want to thank our members for their ongoing loyalty and support over the years.”

To make it as easy as possible for members to get the best out of the program, Cathay is enhancing its digital experience, from its curated website enabling members to access their membership card, earn and redeem Asia Miles, accrue Status Points, as well as access the latest unique offerings all in one place.

New members can sign up to Cathay through a simplified process with no joining fee and immediately access a range of member benefits and rewards through these digital platforms.    

The elevated membership program has a simple four-tier structure of Diamond, Gold, Silver and Green. Current Marco Polo Club Diamond, Gold and Silver members will directly transition into the corresponding Cathay status with automatic status renewal through 2022. Meanwhile, current Marco Polo Club Green and Asia Miles members will transition into Cathay Green members.

Cathay is introducing new ways for members to boost their miles, enabling Silver members and above to earn more miles when they shop, or travel with Cathay Pacific. Special rates on miles will also be offered to eligible members when they use Miles Plus Cash, providing more flexibility to spend miles. Moreover, all Cathay members can enjoy certain benefits, such as priority check-in, with even more benefits available at higher status tiers.