beOnd, the world’s first premium leisure airline, announced today a strategic partnership with Sabre Corporation, a leading software and technology provider that powers the global travel industry. This agreement will see beOnd listed on the Sabre Global Distribution System (GDS), significantly expanding its reach and accessibility to customers through one of the most extensive distribution networks worldwide.
Tero Taskila, CEO of beOnd, said: “We are thrilled to partner with Sabre, a leader in travel technology. This agreement is a significant step forward in our mission to make premium leisure travel more accessible, and bring more customers from Europe and the Middle East to the Maldives, and beyond. With Sabre’s robust distribution capabilities, we can now offer our unique travel experiences to a broader customer base, ensuring seamless access to our premium services. It demonstrates confidence in our offer, and our ability to deliver for customers across the entirety of their journey.”
Alessandro Ciancimino, Vice President, Airline Distribution, at Sabre Travel Solutions, said: “We are excited to welcome beOnd to our GDS. This partnership underscores Sabre’s commitment to supporting innovative and forward-thinking airlines. By joining our global distribution network, beOnd will benefit from our extensive reach and advanced technology, enabling them to provide unparalleled service to their customers.”
By leveraging Sabre’s advanced GDS platform, beOnd will be able to connect with over 425,000 travel agents and millions of travellers around the globe. This collaboration will not only enhance beOnd’s visibility, but also streamline the booking process, making it more efficient for travel agents to access and book its flight as a “business class” option in the GDS.
As the pioneering airline dedicated to offering an unparalleled premium leisure travel experience, beOnd is committed to providing luxury, comfort, and exceptional service to discerning travellers. The partnership with Sabre represents a key milestone in beOnd’s growth strategy, ensuring that its premium services are easily accessible through one of the most extensive distribution networks in the travel industry.
Sabre’s GDS is renowned for its innovation and efficiency, providing travel agents with real-time access to a comprehensive inventory of flights, hotels, and travel services. This partnership aligns perfectly with beOnd’s vision of combining luxury with technology to deliver an exceptional travel experience.
