DidaTravel, a tech-driven global travel distribution company, has said that total outbound hotel bookings by Chinese travelers for the 2024 Chinese New Year (February 10-17) has reached a three-year-high, with an increase of over 310 percent compared to 2023.
Based on its hotel bookings data, Dida noted that outbound bookings by Chinese travelers in Singapore increased by 11-fold YoY, while hotel bookings in Malaysia grew by nine-fold and in Thailand by an impressive 243 percent.
These figures can be attributed to pent-up demand following the lifting of border restrictions in mainland China and recent visa exemption announcements, a statement said.
The top destinations for outbound mainland Chinese travelers during this period include Japan, Thailand, Singapore, Hong Kong SAR, the United Arab Emirates, Malaysia, Australia, the Philippines, Spain, and the USA.
In addition, long-haul destinations in Europe, such as France, Italy, UK, and Germany, and in the Americas, Mexico, Brazil, and Canada remain popular with Chinese travelers.
During this holiday, the ADR (average daily rate) for hotels witnessed a significant global increase of 32 percent YoY. This increase is partly attributable to a pent-up demand for booking accommodation in higher-standard hotels.
Notably, there was a decrease in bookings for one and two-star hotels, dropping from 7 percent to 2.6 percent. Additionally, bookings for three to four-star hotels saw a decline from 69.7 percent to 65.2 percent.
Conversely, there was a notable increase in bookings for five-star hotels, rising from 23.3 percent to 32.2 percent, aligning with the increasing trend for Chinese travelers to select luxury accommodation.
The average length of hotel stays of Chinese travelers Increased from 2.8 to 3 days. Notably, Malaysia experienced an increase from 2 to 2.5 days, Thailand from 2.5 to 3.1 days, Singapore from 3 to 3.5 days and the Philippines saw the most significant increase from 2.3 to 4.6 days.
Rikin Wu, Founder & CEO of DidaTravel, said: “We are thrilled to witness the enthusiasm of Chinese travelers to explore international destinations and new experiences, even during this traditional holiday.
“At DidaTravel, we are committed to meeting the dynamic needs of Chinese travelers by providing a diverse range of hotel products from all over the world. We believe that this tourism boom not only fuels economic recovery but also boosts public confidence in the power of travel to create unforgettable moments and forge meaningful connections.”
DidaTravel has a portfolio of over 70,000 competitively sourced direct hotel contracts – as well as 1,000,000 hotel products from over 600 global suppliers.
The company is truly global with support for multiple currencies, languages, and payment methods. DidaTravel’s current customer base consists of over 30,000 B2B buyers – including travel agencies, tour operators, OTAs, TMCs and MICE.