Tuesday, November 29, 2022

Sabre and Emirates settle on new distribution agreement

After suspending their agreement earlier this year, Sabre Corporation and Emirates were able to reach at favorable terms as they announced plans to renew their GDS agreement and have signed a new multi-year, worldwide distribution agreement.

The new agreement will provide Sabre-connected travel buyers and agencies with access to Emirates’ content, through Sabre’s global distribution system (GDS), without any GDS surcharge, with immediate effect. Emirates will also provide and distribute NDC offers through the Sabre GDS.

“We are delighted to reestablish our long-standing partnership with Emirates,” said Roshan Mendis, Chief Commercial Officer, Sabre Travel Solutions. “The agreement demonstrates our commitment to creating a sustainable distribution model that benefits all constituents across the travel value chain.  Resulting from thoughtful discussions between both parties, our new agreement will provide both Emirates and travel buyers with immense value, removing complexity in the buying process, which is crucial to the recovery of the industry.”

The new contract will connect Emirates to a global network of travelers, while supporting its global vision to provide travel buyers and travelers with personalized offers.

Emirates Chief Commercial Officer Adnan Kazim added: “The new contract will support us to meet the needs of our agency partners. Providing agencies with flexibility, choice and efficiency will help them to thrive in the current climate and will help us drive revenue and growth.”

In addition to the new agreement, Sabre will continue to partner with Emirates on advanced retailing, data and analytics capabilities through a number of its industry-leading solutions in areas such as network planning, revenue optimization and market intelligence.

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