Wednesday, April 24, 2024

MakeMyTrip adds Microsoft’s GPT tech for voice-assisted bookings

MakeMyTrip has inked a deal with Microsoft to use the tech giant’s generative AI technology built on OpenAI’s GPT language models, which includes ChatGPT and GPT-3 and GPT-4.

The new, in-platform tech stack powered by Microsoft Azure OpenAI Service and Azure Cognitive Services, will converse with the user to offer personalized travel recommendations based on their preferences; curate holiday packages based on variable inputs like occasion, budget, activity preferences, time of travel, etc., and even help book these holiday packages.

It opens the online travel ecosystem for every strata and demographic across the country. Currently, the beta version of this integration has been introduced in English and Hindi for flights and holidays customers. The GPT-based system will also summarize hotel reviews tailored with relevance to the traveler’s persona, such as a solo traveler or a family.  In the future, the solution will cover other transport offerings.

The company wants to make its platform more inclusive and accessible for consumers across India, a country that has 22 official languages and hundreds more unofficial ones.

“We have pioneered offerings at the intersection of e-commerce, travel, and technology and are proud to introduce a feature that breaks down the barriers of language, literacy, inability to navigate complex app environments, physical impairments, etc.,” said Rajesh Magow, co-founder and group CEO of MakeMyTrip.

“This generative AI integration through our collaboration with Microsoft involves simple visual cues and voice commands in native Indian languages that will alter the landscape of travel bookings hereon forth.”

 “We are delighted to introduce revolutionary changes to our platform that align with our philosophy of leveraging tech to solve real consumer problems,” said Sanjay Mohan, group chief technology officer at MakeMyTrip.

“The new update will elevate the user experience and make our platform more inclusive, accessible, and easy to navigate. The beta phase will offer us learnings to further fine-tune all use cases before rolling it out to users at scale. As such, we’ll do a very controlled roll-out of this feature with a subset of our customers.”

“MakeMyTrip is a pioneer in the travel industry, and we are honored to work together to define the next frontiers of AI driven innovation and customer engagement in the online travel industry,” said Sangeeta Bavi, executive director of digital natives at Microsoft India.

“Bringing together MakeMyTrip’s expertise with Microsoft’s AI capabilities, including Microsoft Azure OpenAI Service, our collaboration will help make travel more inclusive and accessible for travelers across India, with trust and security at the core.”

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