Tuesday, June 25, 2024

IHG One Rewards Mobile App to redefine travel with technology

The IHG One Rewards mobile app is redefining the travel experience with a greater emphasis on customer satisfaction – and it’s earning rave reviews. The app’s intuitive design and new features seamlessly guide guests through their booking journey from inspiration to customizing their in-room stay experience, all in the palm of their hands. As IHG’s fastest-growing booking channel, the app has driven more than half of all digital bookings in 2023 and is the main platform for loyalty engagement. With the ability to inspire adventure, maximize loyalty earnings, and seamlessly integrate into the in-hotel experience, the app has received high ratings of 4.9 stars on the Apple store and 4.8 stars on the Android store.

“At IHG, we believe that technology can redefine hospitality and our IHG One Rewards mobile app is a testament to that. We knew that by placing our app at the center of delivering choice and control to our guests, we could stand out in the industry,” said Jolie Fleming, Senior Vice President, Guest Products and Platforms at IHG Hotels & Resorts. “With new features rolling out weekly, we continue to offer greater customization and increased guest engagement through this channel. We have seen positive reviews from our most loyal guests who use the app devotedly and can’t travel without it!”

The IHG One Rewards app is packed with new features that set it apart from other hotel apps, including:

Travel Wishlists. An in-app exclusive experience, members can now save properties to their Wishlists page to view later – easily allowing them to track future stays or add past stays they enjoyed to their list.

Wi-Fi Auto Connect. When enabled, this feature automatically connects a guest’s mobile device to a property’s Wi-Fi as soon as they walk through the doors. A one-time sign on is required and takes only two taps to join. More than 1 million users have signed up globally.

Room charges in real time. Guests at more than 3,000 hotels across the Americas can view their room charges as they happen during their stay. Available on the Reservation Summary page, guests can see in-room charges such as room service and dining charges.

Room details and customization. Guests can now easily see the size of the room booked, so there are no surprises when they show up! Plus, IHG has made it easier for guests to personalize their stays, whether that’s by booking a room with a view of the mountains or selecting one with more space.

Seamless loyalty benefits experience. IHG One Rewards members can conveniently explore their current loyalty tier benefits and discover the exciting rewards they can unlock as they progress to higher tiers, as well as access and redeem Milestone Rewards, including free nights, food and beverage vouchers and complimentary suite upgrades.

Updated Wallet. Google and Apple Wallet users can add their IHG One Rewards membership and reservations to their digital wallet allowing for convenience and ease during travel.

More languages. The re-architected app is available in 20 languages across six global and Greater China focused app stores.

Jolie Fleming added: “Our app is designed for a new kind of loyalty program and for a new kind of traveler. We designed this app with our customers and are proud to say that it has exceeded expectations. The app’s exceptional adoption rate, positive user feedback, and transformative impact on guest experiences has reinforced IHG’s standing as a global leader in redefining hospitality through technology.”

The IHG One Rewards mobile app also offers members a Best Price Guarantee with no hidden fees; and the ability to track the availability of rooms in their favorite hotels. Plus, guests are able to use guest service support and chat directly with customer care representatives directly in the app. Top tier Diamond Elite members get priority access to Dedicated Diamond Support through the app.

The future of the IHG One Rewards mobile app

The mobile app has come out of a transformational year and new updates are always on the horizon. Upcoming features include the launch of Apple AirPlay at IHG Hotels & Resorts and virtual 360° tours of select Hotel Indigo properties globally. Not to mention, guests will soon be able to share Wishlists with friends and family, making the travel booking experience even more engaging and fun.

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