More than a year into COVID-19, hoteliers are recognizing that the pace of recovery as well as the segments influencing the return of travel will look different worldwide. Leisure travelers have been driving the most demand for hotels, with business travel gradually increasing. Data from Amadeus’ Agency360 shows that the professional services, healthcare, technology, financial, and aerospace/defense sectors are providing the highest contribution to business accommodation booked through global distribution systems.
Understanding the need for greater business travel insights, Amadeus has innovated to expand visibility into leisure and business travel performance with the launch of Agency360+. The solution helps hoteliers build the most effective leisure and corporate strategies with the widest and most detailed array of business intelligence data beyond GDS channels. Now in one streamlined user experience, hoteliers can gain a better understanding of historical and forward-looking leisure and corporate business bookings at their property, in their competitive set, and in their market.
For more than 20 years, Agency360 has been the industry’s only solution to provide visibility into 100 per cent of travel agent bookings from the three major global travel distributors. In 2020, we added visibility into which corporations were booking through travel agencies. With Agency360+, we’re expanding the depth of insights into agency and corporate accounts to also include corporate production, booking volume, room nights, and average daily rate (ADR), providing hoteliers with unprecedented visibility and opportunities to build strategic business plans.
The new Agency360+ solution has also evolved to incorporate forward-looking market insights from Amadeus’ Demand360 solution. This includes Amadeus intelligent markets, a proprietary algorithm that allows hoteliers to compare their property’s performance to their closest competitive set within their broader geographic market. By taking guesswork out of the equation, hoteliers are empowered to make more informed decisions using accurate on-the-books data that is refreshed three times per week – a dynamic that is critical with short booking lead times influenced by the pandemic.
In addition, Agency360+ has enhanced navigation and new visualization tools to enable more efficient revenue management strategies across multiple properties, aiding in quicker decision making to drive the most profitable demand.
“Never before has this much insight been available to hoteliers,” said Ahmed Youssef, Executive Vice President of Business Intelligence and Data solutions, Hospitality, Amadeus. “While leisure travel has been a major source of hotel occupancy worldwide for the past year, we know hoteliers are also keen to identify more opportunities to book business travel. Through the unique data now available in Agency360+, hoteliers can more effectively target the agencies and corporations booking travel in their market to capture all available demand during recovery.”
This new functionality is available now as a complimentary enhancement for existing Agency360 subscribers.