Thursday, July 18, 2024

Accor to deploy Amadeus’ Central Reservation System globally

Amadeus and Accor have expanded a strategic partnership, with the French hotel giant implementing Amadeus’ Central Reservation System (ACRS) for its extensive portfolio of properties globally.

Amadeus’ cloud-based technology will help Accor in boosting revenues, maximising distribution strategies and building deeper and more personalised connections with guests. The travel technology company will provide technology capabilities, including cloud, connectivity solutions and an enhanced user experience.

This will foster greater agility and simplicity for hotels to capture business, ultimately improving operational efficiency and guest service quality. The implementation of Amadeus’ Central Reservation System will not only empower Accor’s hoteliers to leverage the established ACRS product but will also unlock new capabilities. These include enhanced flexibility, seamless integration with emerging technologies, and simplified daily operations.

These advancements will enable hotels to better meet the evolving needs of guests, ensuring Accor remains at the forefront of the hospitality industry.

Francisco Pérez-Lozao Rüter, president, Hospitality, Amadeus said: “Our team at Amadeus is proud to be leading the way to modernize the merchandizing experience in hospitality, and we are excited to partner with Accor to roll out ACRS across its diverse portfolio.

“Today’s dynamically changing market demonstrates the need for transformative technology to keep pace with guest expectations and drive growth in the context of evolving business needs.

“Through this partnership, Accor joins our global community of world-leading hotels on a mission to transform relationships with guests, exceed their expectations, and make the experience of travel better.”

With its innovative features, ACRS empowers hoteliers to transcend traditional boundaries and curate personalized offers that go beyond mere room types.

Alix Boulnois, chief digital officer, Accor, said: “Our ambition with this new distribution strategy is to transition from an in-house legacy system to a world-class, open system scalable across all regions, enabling future growth.

“By deepening our collaboration with Amadeus, we will leverage the advanced capabilities of the Amadeus Central Reservation System and equip our hotels and owners with a modern distribution management tool, offering a wider range of services, new revenue-generating capabilities and personalized guest experiences.”

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