Tuesday, June 25, 2024

Etihad Rail aims to bring luxury railway service to UAE to boost tourism

A luxury train service is set to bring a new golden age of rail travel to the UAE. The country’s railway operator, Etihad Rail, and Italian luxury hospitality company Arsenale signed an agreement at Abu Dhabi’s Middle East Rail conference to establish the service.

A launch date was not revealed but the service, which has been called a “rail cruise”, is expected to cross the UAE from Fujairah in the east down to the historic Liwa desert in Abu Dhabi. The train will consist of 15 luxury carriages and work on them is being undertaken in Puglia and Sicily, Arsenale said.

It brings to mind the great railway journeys of yesteryear such as the famed Orient Express.

More details are expected in the coming months but Arsenale said the carriages will reflect Emirati heritage, while the “production, craftsmanship, quality of on-board services, interior design and know-how will be Italian, and the ‘made in Italy’ signature branding will be the basis on which the entire project will be developed”.

It comes as developments on the UAE-wide railway network move full steam ahead. The network was formally opened in February with a freight service now operating. A passenger service is also advancing rapidly.

“Our collaboration with Arsenale is a testament to Etihad Rail’s commitment to drive economic and social growth in the UAE through the National Rail Network,” said Shadi Malak, chief executive of Etihad Rail, in statement released by the company.

“By establishing a luxury train experience, we are introducing a unique world-class offering to the region and contributing to boosting the tourism sector in the UAE.

“Furthermore, we will be able to showcase the country’s diverse heritage and beauty to visitors from around the world.”

It is Arsenale’s second international luxury train project following the recent announcement of The Dream of the Desert project in Saudi Arabia. And it is envisaged the UAE service will eventually extend into the GCC. Arsenale is also planning to operate a luxury train service called ”La Dolce Vita” in Italy.

“We are thrilled to work together with Etihad Rail on this ground-breaking project that will promote the discovery of a magical and exciting territory outside of the renowned destinations of Abu Dhabi and Dubai,” said Paolo Barletta, chief executive of Arsenale.

“Railway cruising is the future of tourism and Arsenale wants to make it available in the world’s most beautiful places, introducing this fascinating and sustainable new way of travelling,” he said.

“We are delighted to announce that UAE will be one of the first countries in the world to launch this unique service with us. I want to thank Etihad Rail for believing in this project since the beginning. With this signing, we are ready to work tirelessly to enable travellers to soon come on board of our train, discovering the enchanting natural wonders of UAE.”

The Orient Express was established in 1883 and ran from Paris to Istanbul. It became synonymous with sophistication and glamour.

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