Friday, April 26, 2024

Appetite for travel highest since pandemic: WTTC

About 63 per cent who responded to a survey said that they are planning a leisure trip in the next 12 months, indicating that the appetite for international travel is now at its highest point since the start of the pandemic.

The survey conducted YouGov for the World Travel & Tourism Council (WTTC) reveals that the appetite to travel shows no signs of slowing, with more than a quarter (27 per cent) of consumers planning three or more trips over the same period.

Additionally, the survey shows that travelers from Australia will be the world’s biggest spenders when it comes to international travel over the next 12 months, with jet setters from Canada, Saudi Arabia, and the Philippines also expected to spend more than other travelers from around the globe.

According to the YouGov ‘global tracker’, the attractiveness and positive impression of Saudi Arabia as a destination continues to grow, with the highest scores across countries in the Gulf region, along with Indonesia, India, Malaysia, and Thailand.

Julia Simpson, WTTC President & CEO said: “This global survey shows that international travel is back. As we kick off our Global Summit in Riyadh bringing together global travel leaders and governments from around the world,  travelers are getting ready to explore the world again.

“The results of this global survey also show the growing importance of sustainable travel amongst consumers.”

Almost two thirds of those surveyed (61 per cent) stated they prefer travel brands and destinations that are more sustainable, whilst almost half (45 per cent) said they will only spend their hard-earned money with brands that are socially and environmentally responsible.

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