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Saudi Tourism Authority signs new deal with Indian Premier League

Saudi Tourism Authority (STA) has commenced an official partnership with the world’s preeminent Twenty 20 cricket league, the TATA Indian Premier League (IPL). An...

Sporting events contribute $2.4bn to Dubai economy

Sport activities have contributed AED9 billion ($2.4 billion) to the gross domestic product (GDP) of the Emirate of Dubai, amounting to 2.3 per cent...

Dubai Parks and Resorts to open Hala Madrid! -the world’s first Real Madrid themed

Dubai Parks and Resorts and Real Madrid C.F. have signed an exclusive multi-year partnership, which will see the first-ever Real Madrid themed experience open...

Argentina football, flydubai announce regional partnership

The Argentine Football Association (AFA) and Dubai-based airline flydubai have announced a regional partnership that will see both partners collaborate on marketing and branding...

Emirates puts big hitters in the flying seat for T20 World Cup

Cricket Superstar, Rohit Sharma, bowls over cricket fans as he takes to the field to feature in Emirates’ latest advertising campaign which will run during the...

Sports events to boost Mideast tourism by 30pc in Q4

Sporting events will augment the tourism and hospitality economy up to 30 per cent  in the region during the fourth quarter (Q4) of the year,...

STC Saudi Arabian Grand Prix returns in March 2023

The Saudi Motorsport Company (SMC) said that the Formula 1 STC Saudi Arabian Grand Prix will be returning to Jeddah, home of the world’s...

Sports sector contributed $2.45bn to Dubai economy in 2021

The sports sector’s contribution to Dubai’s economy exceeded AED9 billion ($2.45 billion) in 2021, accounting for 2.3 percent of the emirate’s GDP for the year,...

Beach-front entertainment area unveiled for World Cup Qatar

Qatar-based UVentures and Qetaifan Projects have announced a partnership to establish a multi-faceted entertainment area in Qetaifan Island North, in the new city of...

Singapore readies for Grand Prix Season 2022

Grand Prix Season Singapore (GPSS) returns from September 23 to October 2, 2022 after a two-year hiatus, with a diverse collection of innovative race-themed...

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