Thursday, August 21, 2025
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Oman Air announce new deal with English Premier League Club, Chelsea FC

Oman Air has announced a monumental new sponsorship deal with Chelsea FC that will see Oman Air become the club’s global airline partner for...

NEOM and India T20 team launch sports program

Saudi Arabia’s NEOM has partnered with one of India's premier T20 cricket league teams, Rajasthan Royals, to deliver NEOM’s first ever cricket program, aiming...

Mideast ‘to become global sporting hub by 2026’

International sporting bodies have been urged to embrace the Middle East as the best place to host sporting events by Alexey Milovanov, a key...

Dubai gears up to host 30 sports events this month

A total of 30 various competitive & community sports events will take place in Dubai during March, among which are seven international sports events....

Saudi Tourism Authority signs new deal with Indian Premier League

Saudi Tourism Authority (STA) has commenced an official partnership with the world’s preeminent Twenty 20 cricket league, the TATA Indian Premier League (IPL). An...

Sporting events contribute $2.4bn to Dubai economy

Sport activities have contributed AED9 billion ($2.4 billion) to the gross domestic product (GDP) of the Emirate of Dubai, amounting to 2.3 per cent...

Dubai Parks and Resorts to open Hala Madrid! -the world’s first Real Madrid themed

Dubai Parks and Resorts and Real Madrid C.F. have signed an exclusive multi-year partnership, which will see the first-ever Real Madrid themed experience open...

Argentina football, flydubai announce regional partnership

The Argentine Football Association (AFA) and Dubai-based airline flydubai have announced a regional partnership that will see both partners collaborate on marketing and branding...

Emirates puts big hitters in the flying seat for T20 World Cup

Cricket Superstar, Rohit Sharma, bowls over cricket fans as he takes to the field to feature in Emirates’ latest advertising campaign which will run during the...

Sports events to boost Mideast tourism by 30pc in Q4

Sporting events will augment the tourism and hospitality economy up to 30 per cent  in the region during the fourth quarter (Q4) of the year,...

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