Thursday, July 7, 2022

It’s back to business with over a million visits for Hong Kong’ in-person fairs

The MICE industry in Hong Kong has picked momentum since the beginning of 2021 and has seen the return of a series of close to 20 physical exhibitions at the Hong Kong Convention and Exhibition Centre (HKCEC). Exhibitions and fairs featuring a wide variety of products and services ranging from technology, and lifestyle, to arts and jewellery, attracted over a million visits despite the loom of a pandemic, which is a promising sign for the exhibition industry.

The positive response clearly indicates that the value of physical shows is high and Hong Kong has demonstrated how to safely and seamlessly resume large-scale business events gradually, and pave the way for further recovery including international conventions and trade fairs.

Kenneth Wong, General Manager, MICE & Cruise of the Hong Kong Tourism Board, shares that “We are delighted to see such a strong pick-up in demand for physical fairs. These events are a good demonstration of Hong Kong’s readiness to welcome business events of any scale, and also an encouraging sign for the exhibition industry that the physical show is invaluable and we are very much looking forward to a resumption of more trade fairs in the coming months.”

Priscilla Lo, Director of Hongkong-Asia Exhibition (Holdings) Ltd., organiser of the 18th Hong Kong Mega Showcase, the 19th Hong Kong Food Festival, the 21st Hong Kong Homex 2021 and the e-Expo & Auto HK, was ecstatic about the impressive attendance during the pandemic. “We are glad to see that our efforts paid off as our exhibitors and visitors alike were very satisfied with the overall arrangements. We’re grateful to HKCEC for its support and flexibility to enable the smooth and safe delivery of our events,” she shares.

The safety of visitors, users and staff of HKCEC is paramount. Hong Kong Convention and Exhibition Centre (Management) Limited (‘HML’) ensures that organisers integrate preventive measures in event arrangements and in compliance with regulatory requirements and industry best practices.

A five-day inaugural Lifestyle ShoppingFest of the Hong Kong Trade Development Council (HKTDC) delivered a one-stop shopping experience for over 55,000 consumers keen to explore a broad selection of products, from global delicacies to fine jewellery and much more, presented by 430 exhibitors.

Benjamin Chau, Deputy Executive Director of the HKTDC said that the positive response to the new event reflected the fact that physical shows are irreplaceable. “We are pleased that our inaugural Lifestyle ShoppingFest was held successfully, with 75 per cent of exhibitors believing physical shows can help boost their business, while 82 per cent of visitors were satisfied with the health and safety measures at the show.” Next, the HKTDC will host three concurrent trade fairs in July, its first B2B events since the onset of the pandemic.

The city’s recent success in hosting physical events in a safe and seamless manner and the enthusiastic response from the public, together with the strong free venue rental support from the HKSAR government, all are solid encouragement for the city’s upcoming B2B trade shows, such as Jewellery & Gem ASIA Hong Kong held by Informa Markets in late June, the inaugural HKTDC International Sourcing Show and TKS Exhibition’s International Travel Expo Hong Kong in July, just a few of the city’s even stronger line-up in the third quarter. A subsidy scheme that was launched by by the HKSAR government, to reinvigorate the industry and provide a boost to businesses, will be extended for six months to June 30, 2022 to benefit more convention and exhibition activities and enhance the confidence of event organisers in staging activities in Hong Kong.

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