Greece will showcase its tourism potential and ambitious sustainability initiatives at one of the world’s most influential travel and tourism event – World Travel Market London (WTM) to be held from November 6-8, at ExCeL London exhibition and convention centre.
The country’s newly appointed Minister of Tourism, Olga Kefalogianni, will attend the event to actively promote the destination and attend the Ministers’ Summit at World Travel Market in association with UNWTO and WTTC.
The minister will join the Greek National Tourism Organisation (GNTO) press conference in the International Media Centre and will unveil significant developments in Greece’s multifaceted commitment to sustainability, tourism priorities, trade advancements, diversity strategies, and accessibility projects.
The delegates will have the opportunity to explore the destination’s sustainability plans in detail with 72 exhibitors at the GNTO stand – including Greek regions, hoteliers, associations, start-up companies, travel agents, DMCs and airlines – showcasing their eco-credentials through a series of short videos as part of a ‘Sustainability Marathon’.
Furthermore, Greece’s sustainability efforts will bolster WTM’s ‘Power to Change’ campaign, which highlights positive tourism initiatives around the world.
Commenting on Greece’s renewal of the sponsorship of the International Media Centre, Juliette Losardo, Exhibition Director at World Travel Market London, said: “I am thrilled that Greece will again sponsor our International Media Centre, especially as pioneering sustainability initiatives play such a vital part in its marketing.”
A panel discussion in the International Media Centre on ‘Women in Business in Greece’ will also be held.
The landmark events of 2024 include the ceremonial lighting of the Olympic flame and the Olympic torch relay in Olympia on the Peloponnese peninsula, preceding the Olympic Games in Paris.
Eleni Skarveli, Director of the GNTO UK & Ireland Office, said the GNTO unveiled its sustainability hub, SustainableGreece.co.uk, one year ago, to shine a light on “incredible” initiatives, ranging from renewable energy and electric vehicles to cutting out single-use plastics.”