W Hotels expands into Portugal

W Hotels Worldwide, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, has announced the highly anticipated opening of W Algarve in Southern Portugal.

“W Algarve marks the first W Hotel to open in Portugal, bringing a unique, modern luxury experience that is focused on socializing, to the Algarve’s hospitality scene,” said Candice D’ Cruz, Vice President – Luxury Brands, Europe, Middle East & Africa, Marriott International.

“From the hotel’s design that is rooted in Portuguese history and culture, to the W brand’ signature music programming to exciting new dining experiences, W Algarve is a destination where international jet setters and local tastemakers can discover an unexpected side of the destination.”

W Algarve welcomes visitors with 134 west-facing guest rooms and suites, alongside 83 W-branded Residences, which incorporate natural hues and tactile finishes. Guests can discover large, private balconies with stunning ocean views and duplex-style layouts, and unearth the local culture through curated artwork, custom-made furnishings, and Portuguese-influenced such as bedside lanterns, dramatic headboards, and authentic Algarve tiles.

Premium rooms include 10 WOW Suites, all featuring a private rooftop terrace, and the ultimate seaside retreat, the E WOW Suite. Spanning 200 sq m, W redefines the classic presidential suite with its signature E WOW Suite. The sanctuary offers two floors of breezy, oceanside living space with a vibrant, clever design reflective of the surrounding villages and scenic landscape. The spacious room features an ultramodern Bang & Olufsen sound system and a panoramic rooftop terrace where lush gardens accent head-turning coastal views, a zero-edge lap pool, DJ mixing booth, and dining space.

W Residences Algarve deliver the same best-in-class amenities via one-, two-, three- and four-bedroom units that highlight the same clean design, mirroring the shapes, colors and textures of the beachside town.

“W Algarve redefines the luxury lifestyle hospitality landscape on the Algarve coast setting a new social scene for locals and visitors alike, with high energy programming and relaxing moments to suit all moods,” said General Manager Cajetan Araujo. “It feels like the perfect moment to be opening our doors with summer 2022 set to be huge for travel to Portugal, and we can’t wait for guests to discover a new W Escape in one of the most beautiful regions in the world.”