Thursday, April 18, 2024

Radisson Group accelerate global growth of the premium lifestyle art’otel brand

Radisson Hotel Group expands its portfolio of bold, art and design-inspired hotels with the inclusion of art’otel in the Radisson Hotel Group’s brand portfolio, growing to ten distinct brands under one overarching umbrella.

Across the brand spectrum, the Group offers inspiration through travel with authentic and engaging cultural experiences that allow travelers to feel part of each local art and design community.

First announced in May 2022, Radisson Hotel Group and PPHE Hotel Group are now looking to accelerate global growth of the premium lifestyle art’otel brand, bringing together PPHE’s owned premium lifestyle art’otel brand, with its iconic properties and attractive pipeline, and Radisson Hotel Group’s powerful technology and distribution platforms, reward programs, scale and growth aspirations.

Boris Ivesha, President and Chief Executive Officer PPHE Hotel Group: “The recent opening of art’otel London Battersea Power Station and our exciting art’otel projects in London Hoxton, Rome and Zagreb, provide a compelling and attractive launch platform for art’otel as an attractive premium lifestyle brand for guests and hotel owners alike. The art’otel brand is centered around carefully designed iconic hotel properties, each with a signature artist and strong emphasis on curating exhibitions, events and launches, paired with outstanding service and destination restaurants and bars. We are thrilled to have partnered with Radisson Hotel Group, building on our 20-year partnership, providing us with access to their technology platforms, powerful reward programs and development expertise in markets targeted for art’otel growth.”

Federico J. González, Executive Vice Chairman of Radisson Hotel Group, added: “All our offerings possess some integral lifestyle elements. We are excited to add the premium lifestyle art’otel brand to our brand portfolio, recognizing the strength of the current portfolio and pipeline. We aim to unlock the brand’s potential by leveraging our powerful distribution and support infrastructure while growing the brand in top tier markets around the globe. We increasingly provide our owners and guests with relevant opportunities and possibilities.”

Recent research by Hotels.com data reveals that lifestyle is not limited to the luxury segment. Travelers are browsing luxuriously but may be booking affordably harnessed by experiences and experiential travel. With Radisson Hotel Group, travelers can experience lifestyle brands from luxury lifestyle with Radisson Collection, upper upscale art’otel, the upscale Radisson RED and the midscale urban design brand prizeotel.

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