The Radisson Hotel group has announced plans to open seven new hotels across Morocco in partnership with Madaëf, a leading Moroccan tourism investment company. The new portfolio consisting of resorts and residences will add over 1,600 rooms to the Group’s Moroccan portfolio with 10 hotels, fast-tracking its strategy to reach 15 hotels in operation and under development in the country by 2025.
The diverse portfolio which consists of four converted and three new-build resorts and residences spread across Al Hoceima, Saïdia, and Taghazout, reinforces Radisson’s serviced apartments as well as its global resort offerings, said a statement from the company.
“Morocco is Africa’s number-one tourism destination in terms of foreign arrivals as a bridge between Europe and Africa and is a priority market for our African development strategy because of its vast potential of Morocco,” stated Younes.
“We remain committed to the country’s Royal Vision, Morocco’s new campaign to promote national as well as international tourism development. We would like to thank our business partners for their trust in our brands and teams as we look forward to opening these world-class properties across Morocco together,” he added.
The new-build Radisson Blu Resort and Radisson Blu Residences, Al Hoceima are both set to open this month in the resort destination nicknamed “the Mediterranean Pearl” in northern Morocco.
Radisson Blu Resort Saidia Beach is also set to open this month, offering 397 rooms located next to the town’s marina – this will be followed in 2022 by the conversion of the adjacent Radisson Blu Resort, Saidia Garden and Radisson Blu Residences, Saidia.
“Complementing our existing properties in Marrakech and Casablanca, these new properties also cement the presence of our flagship Radisson Blu brand, as well as the footprint of our fast-growing, upscale Radisson brand in Africa. The addition of these hotels, reinforced with the opening of four, has certainly catapulted and diversified our presence in this key market, which we look forward to continue rapidly expanding within,” he added.
Madaëf CEO Mamoun Lahlimi Alami said: “We are proud to reinforce our position as the leaders in Morocco’s tourism investment through this partnership with Radisson Hotel Group to open seven hotels in three strategic destinations with high potential.”
“These include two new openings representing the introduction of nearly 600 rooms this year in Al Hoceima, and the creation of 1500 direct and indirect jobs. Four properties will be rebranded with the aim of elevating the product and customer experience, in addition to a seventh hotel under development,” noted Alami.
Meanwhile in Taghazout Bay – a seaside resort located on the Atlantic coast, the group will add the Radisson Blu Resort, Taghazout Bay Surf Village this month, followed by the new-build Radisson Residences Taghazout Bay in 2023.