Nikki Beach Global has rebranded to Nikki Beach Hospitality Group. The change comes on the heels of the brand’s newest dining concept, Lucia, which debuted in March 2024, complementing the group’s array of resorts, beach clubs, residences and lifestyle boutiques.
Lucia Penrod, co-founder, owner & CEO of Nikki Beach Hospitality Group, said: “We are delighted to announce the evolution of Nikki Beach Global into Nikki Beach Hospitality Group, signifying a pivotal moment in our trajectory. With the addition of Lucia Cannes to our portfolio, we aim to further expand our brand into urban and winter locales, while simultaneously continuing the growth of the Nikki Beach brand in coastal destinations.
“We have numerous Nikki Beach openings scheduled across the Middle East, Asia, and the Caribbean, and I am enthusiastic about establishing this group as we advance the growth of both our brands.”
Nikki Beach was established in 1998 by entrepreneurs Jack and Lucia Penrod.
