Marriott International, Inc. announced it has signed an agreement with wasl Hospitality & Leisure LLC, a subsidiary of wasl Asset Management Group, to bring the W Hotels Worldwide brand to Dubai’s Jumeirah Beach coastline.
Expected to welcome its first guests in 2022, W Dubai – Mina Seyahi will be located close to the Dubai Marina and JBR Walk and the 31-storey hotel is expected to feature 318 guestrooms, including 26 suites and an Extreme WOW Suite (the W Presidential Suite).
Marriott International Vice President – Luxury Brands, Europe, Middle East & Africa Candice D’Cruz said: “We are seeing increasing demand for luxury lifestyle brands in Dubai, and with its mix of culture and high-energy lifestyle, the emirate is the perfect destination for the trend-setting W Hotels brand.
“With its unexpected design and iconic, socially driven Whatever/Whenever service, W Dubai – Mina Seyahi will become a destination within a destination.”
wasl Asset Management Group CEO Hesham Al Qassim said: “We are pleased to introduce W Dubai – Mina Seyahi to the Mina Seyahi complex in Dubai Marina. This new property, which is among several other Marriott International hotels that wasl brought and launched in the emirate, will be an exciting addition to Dubai’s hospitality sector.
“We continue to look forward to developing further hotels to cement our position as a key player in the hospitality sector.”
The W Lounge, which will replace the traditional lobby, will draw inspiration from a Middle Eastern gathering place where guests can mix and mingle over crafted cocktails and light bites. Plans also include a new sunset destination experience by the pool overlooking the Mina Seyahi bay, as well as a signature outlet on the 31st floor, with views of the Palm Jumeirah Island.
The hotel will also be home to London’s 1Rebel, its first outlet in the UAE. This high-energy fitness concept is known for its curated classes, cold-pressed juice bars and music playlists curated by top DJs. There will also be a BAR-B spa which will have three treatment rooms and a beauty bar.
Marriott International Middle East CEO Sandeep Walia said: “We are thrilled to strengthen our relationship with wasl Group to open W Dubai – Mina Seyahi in such an important leisure destination. This new hotel underscores our commitment to growing our luxury portfolio in the Middle East, while signifying the demand for the W Hotels brand in the region.”
Marriott International currently operates six properties and residences under the W Hotels brand across the Middle East. W Dubai – Mina Seyahi is anticipated to be the brand’s second property in Dubai.