Friday, June 14, 2024

Kerzner to open first Siro hotel in Dubai in Q4 2023

Kerzner International Holdings, which owns Atlantis Resorts & Residences, said that its lifestyle and fitness brand Siro will launch its inaugural hotel, Siro One Za’abeel, in the fourth quarter (Q4) of 2023 in Dubai. One Za’abeel is being developed by Ithra Dubai, a fully owned subsidiary of Investment Corporation of Dubai.

Siro has also announced the next member of its pioneering ambassador program ‘Team Siro’. British-Somali professional boxer and humanitarian, Ramla Ali, joins world class football team A.C. Milan and British Olympic swimmer Adam Peaty, who each play an advisory role in the development of Siro, from its bespoke training programs to recovery, nutrition and wellbeing.

Siro will deliver a bold new immersive hospitality experience for guests, anticipating travelers’ needs and inviting them to ‘Live the Journey’ with tailored programs and treatments developed by specialists in fitness, mental health, nutrition and sleep.

The Siro Experience
Siro One Za’abeel will offer holistic fitness and wellbeing programs, in a beautifully designed hotel environment with stunning views of Dubai’s skyline. Guests will have access to top-of-the-line facilities, while receiving expert guidance and coaching from a team of fitness and wellbeing experts. Programs will focus on five pillars: fitness, nutrition, sleep, recovery and mindfulness.

Guests will have the option to partake in a complimentary 3D body scan to evaluate their physical fitness, providing the hotel’s coaching team with data to develop personalised programs, tailored to individual needs and goals. Integrated digital technology, including a dedicated app, will support guests throughout their stay; offering everything from mobile check-in, to nutrition monitoring, gamification and vitality tracking.

A state-of-the-art fitness club will form the hotel’s core across two floors, boasting a minimum 1,000-sq-m gym along with dedicated space for yoga and meditation, as well as ample studios for group movement classes, and use of local sports venues. Other facilities include strength and conditioning, cardio and free weights zones, through to studios for HIIT, cycling, boxing and Pilates.
Specialist trainers, coaches, nutritionists and technicians will be on hand at One Za’abeel to help guests make and maintain healthy lifestyle choices. Rooms feature the latest technology to promote restorative sleep, including smart Aero Plush mattresses, recovery wardrobes and smart curtains that will be connected to the Siro app alarm clock and which will open gradually a few moments before the alarm rings to allow natural light to fill the room. The alarm will be set to follow the guest’s circadian rhythm in order to mitigate jet lag and encourage bodies to wake up in a more rested state.

Siro will also offer a dedicated Recovery Lab to provide a range of specialized wellbeing treatments. Cutting-edge technologies available include cryotherapy, infrared and oxygen therapy, as well as a range of supporting treatments including physiotherapy, acupuncture and assisted stretching. Dedicated mindfulness coaches will offer workshops and specific classes in breathing, meditation, and visualization.

Integration within the local community is a key ambition for each Siro hotel, starting with One Za’abeel. The brand is developing a partnership strategy to provide sporting activities and education opportunities for local communities. Moreover, at each destination, Siro will offer guests unique excursions to test endurance and discover the local area through sports like cycling, sailing, hiking, climbing, and kite surfing.  In Dubai, Siro One Za’abeel will offer cycling in Al Qudra Lakes, hiking in the Hatta Mountains and paddle boarding in the Arabian Gulf.

Philippe Zuber, Chief Executive Officer, Kerzner International, said: “Siro represents Kerzner’s continued ambition to break boundaries within the hospitality industry, and to present innovative ways for guests to become better versions of themselves, regardless of their personal journey. Siro will transform the fitness and recovery hospitality offering, going far beyond the expected by combining our renowned excellence in developing truly exceptional hotels and experiences, with the invaluable insight and expertise from a world class selection of international athletes.

“The result will be a curated, bold guest experience with powerful opportunities to excel. Siro One Za’abeel will be the first time we can deliver on this promise, before expanding the Siro community internationally, and we cannot wait to show the world what we’ve created.”

One Za’abeel
Siro One Za’abeel will join One&Only One Za’abeel in residence at Dubai’s latest architectural icon, One Za’abeel. Issam Galadari, CEO of Ithra, said: “Siro is a bold, innovative new Kerzner brand. It will serve a global community focused on health and wellbeing with a destination offering yet to be seen in Dubai and in the hospitality sector. We are proud to be a developer and partner in this unique project and look forward to building this iconic development in Dubai’s One Za’abeel.”
A symbol of ambition, innovation and the pioneering spirit of Dubai, One Za’abeel stands proud in Za’abeel district in the heart of the city, strategically positioned at the entrance to Dubai’s international financial district. The two-tower, high-rise, mixed-use development will also incorporate One&Only One Za’abeel, One&Only Private Homes, and office spaces, in addition to The Gallery, an opulent retail podium, a panoramic sky concourse and the world’s longest cantilevered building, The Link, which intersects the two towers of One Za’abeel.

An awe-inspiring 100 metres above the ground and seemingly floating between One Za’abeel’s towers, The Link is set to become Dubai’s new must-see lifestyle destination in the sky. Focused on high-end hospitality, the space will offer an exploration of world-class restaurants, retail and entertainment. A statement swimming pool on The Link’s roof will form a focal point for the design, offering incredible 360-degree views of Dubai.

Siro’s newest ambassador, Ramla Ali, embodies the brand’s values of strength and originality. Discovering the world of boxing at an early age brought Ali confidence and discipline, and she soon went on to become the first Muslim woman to win an English title, before setting up Somalia’s boxing federation and becoming the first boxer in history to represent the country at the Olympics.

Ali said: “It was a natural choice for me to partner with Siro. I have worked hard to create an environment within the male dominated world of boxing where women feel welcomed and encouraged to participate. In the same way, Siro mirrors my ambitions, to introduce hotels and platforms where everyone can feel welcome to work on their wellbeing and positively impact their physical and mental health.

“I am excited to be working with the team on developing programs and experiences that will give guests the chance to learn life habits that they can take away with them and incorporate into their everyday lives.”

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