Thursday, December 1, 2022

First Collection marks its debut with hotel in Dubai

The First Collection, a new lifestyle brand from integrated property developer The First Group, has revealed that it will open its first hotel under the brand – The First Collection Jumeirah Village Circle in Dubai, UAE.

The hotel, which is scheduled to open in September 2021, reflects the market-leading ambitions of The First Collection brand. The stunning 40-storey high-rise tower, The First Collection Jumeirah Village Circle, has been designed by acclaimed architectural firm NORR and will feature 491 guestrooms and suites, as well as a range of ultra-modern guest amenities designed to appeal to business and leisure travelers alike.

Highlights of the four-star property include an expansive swimming pool, gymnasium and sundeck, alongside separate male and female spa facilities. True to the broader scope of the brand, The First Collection Jumeirah Village Circle will become one of the precinct’s most sought-after dining destinations, thanks to its collection of bespoke signature restaurants.

Headlining the hotel’s outstanding dining facilities is Santè Ria, an ultra-hip, Latino-inspired venue that will serve up fresh flavours embodying the heart and soul of South America. Also included within the complex is Village Bistro – a vibrant, family-friendly venue that will offer an extensive à la carte menu and international buffets. Guests can also chill out by the hotel Terrace Pool with a drink or snack, or enjoy a BBQ as part of the hotel’s regular themed nights.

The First Collection Jumeirah Village Circle is just a 20-minute drive from Dubai’s famed coastline, Downtown Dubai and Dubai South, which is home to the Expo 2020 site.

“The First Collection Jumeirah Village Circle is one of Dubai’s most exciting new hotel openings of 2021,” said David Thomson, VP of The First Collection Hotels.

“The hotel will set new standards for upper midscale accommodation in the heart of this dynamic, up-and-coming precinct, and thanks to its world-class dining and leisure facilities, will become a popular destination in its own right, befitting the ambitions of The First Collection as a lifestyle-focused brand.”

The launch of the First Collection brand marks a major step in the firm’s evolution that has long been recognized as one of the UAE’s leading property developers thanks to its existing portfolio of 11 award-winning properties, which include Wyndham Dubai Marina, Millennium Place Marina and TRYP by Wyndham Dubai.

The group has a pipeline of seven upscale and upper-midscale hotels in development in Dubai, with many of these new projects launching under The First Collection banner, along with a selection of The First Group’s existing properties that will be rebranded in the coming months.

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