BWH Hotels, a global hospitality network comprising WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, showcased its significant Middle East growth and commitment to Saudi Arabia’s Vision 2030 tourism plan at the Future Hospitality Summit (FHS) 2025 in Riyadh.
The company signed eight new hotels, including WorldHotels King Road in Jeddah, The Breeze Hotel in Al Khobar, Best Western Premier in Riyadh, Premier Madinah Hotel in Madinah, Best Western Centria Hotel in Riyadh, SureStay Plus in Madinah, SureStay Studio in Acacia Hotel, and SureStay Studio in Sweet Home Hotel.
These landmark hotels join BWH Hotels’ fast-growing portfolio in the region, which includes the WorldHotels Crafted Sunflower Resort, Aiden Shades Hotel, Best Western Plus Hotel in Makkah, and the Executive Residency Al by Best Western Shafa Hotel in Jeddah.
Ron Pohl, President of International Operations for BWH Hotels and President of WorldHotels, headlined the TenX Leadership Talk with moderator and former BBC journalist Jessy El Murr. During the discussion Pohl shared insights on the critical role mid-scale and upscale hotels play in diversifying travel across the region, the importance of flexible brand architecture and industry trends surrounding technology and sustainability.
“The Middle East, and Saudi Arabia in particular, is a high-priority growth region for BWH Hotels. With Vision 2030 driving transformational investments in tourism, we see a significant opportunity to align with the Kingdom’s goals,” said Pohl. “With 19 hotels in the Middle East and 22 currently in the pipeline, we are embedding ourselves in the region’s bright future.”
