Wednesday, February 28, 2024

Delta rolls out its enhanced Premium Select Experience

Delta has unveiled a refreshed Delta Premium Select cabin experience for its customers featuring locally-inspired dining, premium hand-crafted amenities and more dedicated service touchpoints – while also driving social impact through its expanded Someone Somewhere partnership.  

“Delta Premium Select sits at the intersection of luxury and practicality – giving customers the opportunity to treat themselves to a more spacious seat and premium experience at a lower price point compared to our Delta One cabin,” said Mauricio Parise, Vice President of Brand Experience. “We continue to debut premium products designed for the future of travel, with differentiated offerings that give our customers the experiences they crave.”

Delta Premium Select customers can now enjoy an elevated dining experience that offers more options infused with local flavors. The menus, which were introduced this month, include locally inspired dishes such as braised beef short rib with fingerling potatoes and dijon green peppercorn jus, or honey harissa chicken thighs with jollof rice and stewed greens. Selections also include plant-based Impossible Meatballs with polenta, pomodorini sauce and broccolini, and for dessert, mango mousse with mango passion fruit compote.

“When designing our Delta Premium Select menu, we reimagined our food and beverage offerings from scratch,” said Mike Henny, managing director of onboard service. “We’re excited to launch delicious new offerings that also highlight our premium service and culture of innovation.”

As part of the enhanced service touchpoints, the new Premium Select experience also offers a new ‘bubbles and bites moments’ offered shortly after takeoff, which includes sparkling wine, water and a snack basket, and before the first meal, customers will receive a vanilla and orange peel oshibori hand towel.

Starting in October, Delta will phase in new handmade amenity kits by Mexican firm Someone Somewhere. The kits will come in three designs, beginning with a pink kit to honor Breast Cancer Awareness Month on select flights leaving the US, and will feature natural skincare products from Grown Alchemist.

Premium Select customers will also enjoy amenities such as a memory-foam pillow, noise-canceling headsets and plush blanket made from recycled materials. The cabin offers more space with a wider seat, additional recline, and an adjustable footrest and leg rest on most long-haul international flights. Delta Premium Select offers travelers more space to stretch out and relax with a wider seat, additional recline, and an adjustable footrest and leg rest on most long-haul international flights.  

Delta introduced the Premium Select cabin in 2017 aboard its A350s on select transpacific and transatlantic routes. The airline has since expanded the product to more routes and aircraft types.

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