Banyan Tree Group has launched a new brand, Homm, offering “wallet-friendly accommodations” in Thailand. The Homm Bliss Southbeach Patong will see the new flag debut with a 71-room contemporary beachfront property in Phuket.
The brand is one of five new offerings from the company.
Guests will find ease in reliable services, signature facilities, communal dining options and well-designed, price-friendly accommodations.
Through destination-specific, immersive travel experiences and locations in key second-tier cities, travelers can engage in the local culture before heading back to their ‘Homm-away-from-home’.
“With the introduction of our Homm brand, we strive to provide guests with true ‘sense of home’ comforts that act as a base camp for new experiences and adventures, while simultaneously supporting the local community,” said Chatchaya Jearranai (May), hotel manager of Homm Bliss Southbeach Patong.
The newly refurbished guestrooms in Phuket boast contemporary beach-inspired accommodations bathed in natural light, with 39 rooms featuring sea-facing private balconies and terraces or ground-floor plunge pools.
HOMM Bliss Southbeach Patong sits on the quiet southern end of Patong Bay. The newly refurbished guestrooms are contemporary beach-inspired accommodations, with 39 rooms and 32 spacious suites offering sea-facing private balconies and terraces or ground-floor plunge pools.
The property has two outdoor pools, beachfront access and proximity to top tourist attractions. Culinary offerings include quick bites and grab n’ go snacks, like HOMM’s signature breakfast buns from Seagulls on Southbeach, or all-day dining at Rice Bowl, known for authentic Thai cuisine.
As part of the Group’s larger “Stay For Good” program, each HOMM property will advocate for a unique endangered species, centrally displayed in the lobby areas via origami art. For example, at HOMM Bliss Southbeach Patong, an origami creation of the Black Billed Gull can be found upon entering the lobby to raise awareness of the native bird generally found in nearby rivers and coastal areas.
Waste-reduction initiatives and educational programs for locals will also be implemented, ensuring the holistic wellbeing of each HOMM community.