Thursday, April 25, 2024

Accor celebrates Pullman Hotels & Resorts’ 50th hotel opening in Greater China

Accor has announced the opening of Pullman Hotels & Resorts’ 50th hotel in Greater China – Pullman Haining Hotel – ideally located in the business center of Haining City, Zhejiang Province, just an hour away from Shanghai or Hangzhou via high-speed train. With a global portfolio of 140 hotels, Pullman has a bigger presence in Greater China than anywhere else in the world, spanning 23 provinces and 46 cities. 

“China is one of the fastest growing and most competitive economies in the world for hotel development and we are immensely proud to lead the market with one of the most diverse portfolios of hotel brands in the industry,” said Jean-Jacques Morin, Accor Deputy CEO, CFO and Premium, Midscale & Economy Division CEO. “Accor set down roots in China nearly four decades ago, and today we are more optimistic about the opportunities here than ever – particularly with Pullman, which is on track to become the most preferred and sustainable premium hospitality brand with the fastest growth trajectory in the world – and nowhere is it more successful than here in China.”

In 2008, Accor introduced Pullman to China with Pullman Dongguan Forum. Since then, Pullman has since become one of the country’s most popular and fastest growing premium hotel brands. As a testament to the brand’s innovative strength and forward-thinking, in 2021, the Dongguan hotel expanded to include premium full-serviced apartments with access to hotel facilities. This was world’s first Pullman Living experience – with the property now known as Pullman Hotel & Pullman Living Dongguan Forum.

“Accor is relentless in our mission to push boundaries and lead the country’s premium hospitality market with Pullman Hotels & Resorts, a progressive brand that is as popular with guests as it is with property owners,” said Gary Rosen, CEO, Accor Greater China. “Our development strength in Greater China is powering the brand’s expansion – we opened nine Pullman hotels in 2022, with huge momentum continuing in 2023. Pullman is a key brand for Accor’s growth strategy in Greater China and we look forward to doubling this portfolio in the coming years.”

The brand’s newest hotel in China, Pullman Haining Hotel, is found in central Haining City in the south wing of Yangtze River Delta. Accor will open several more Pullman hotels in Greater China this year, including Pullman Wuhan Airport New City and Pullman Dunhuang International. Additionally, more than 40 Pullman hotels are in development around Greater China, in key destinations such as Beijing, Hangzhou, Chengdu, Chongqing, Nanjing, Kunming, and Xi’an.

Beyond China, Pullman continues to expand into new international markets, with the recently opened Pullman Singapore Orchard, and the soon-to-open, Pullman Okol Resort Golf & Spa in Bulgaria and Pullman Cape Town Triangle House. The largest Pullman hotel in Europe also re-opened last year on Paris’s Left Bank after a four-year makeover and top to bottom revitalization. Pullman Paris Montparnasse is a 115-meter, avant-garde skyscraper designed by Pierre Dufau in 1972, and a landmark of modern architecture in the heart of Paris.

“We heartily congratulate our Accor Greater China team for the opening of Pullman’s 50th destination in the country,” added Morin. “With China on track to become the world’s largest tourism market in less than 10 years, Accor is ideally positioned to accelerate Pullman’s growth and firmly establish it as one of the country’s biggest and boldest brands.”

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