Thursday, July 18, 2024

Amadeus grows its airline distribution in new partnership with Etraveli Group

Amadeus has signed an extended air distribution partnership with Etraveli Group, a leading global technology provider for flights which powers Booking.com flights and encompasses brands such as Mytrip, GoToGate and Flight Network. The deal marks a significant milestone in the long-term relationship between the two companies.

Amadeus and Etraveli Group have also agreed on a joint strategic initiative that will enable the sourcing and distribution of selected Etraveli content via the Amadeus Travel Platform.

Amadeus will offer a one-stop-shop for travel sellers to get access to more complex and diversified content that meets the increasing demands of todays’ traveler.

For Etraveli Group, it also means expanding on its existing use of Amadeus as its primary source for NDC content.

Mathias Hedlund, chief executive, Etraveli Group, said: “We are delighted to work with Amadeus as our preferred technology partner. This long-term collaboration has created significant value for both partners and, as we work to drive our market share in the coming years, we believe the technology innovator has the scale, ambition and ability to provide the solutions we need.

“In addition, the content sourcing initiative will provide the perfect vehicle to meet the growing demands of the traveller while increasing ticket sales potential for resellers.”

Under the terms of the renewed deal, Etraveli Group will continue to deploy a number of Amadeus solutions, improving search and servicing capabilities to enhance the end-to-end traveller experience.

Sam Abdou, executive vice president global sales airline IT, distribution and global online travel agencies, Amadeus, said: “Amadeus has continued to grow its leading position as an air content distributor to the global OTA market with a series of milestone partnerships.

“We are proud to extend our partnership with Etraveli Group, including content sourcing and the rollout of NDC-enabled content.

“This is a true endorsement of our commitment to creating an unmatched marketplace where travel sellers can easily connect to the most comprehensive content from across the travel ecosystem and offer exceptional choice for travelers,” he added.

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