Wego, a leading online travel marketplace in the Mena region, has partnered with the Austrian National Tourist Office to bring in more GCC tourists to the country this summer.
Travelers from countries with a low incidence rate (such as Saudi Arabia and Qatar), that can either show proof of negative PCR test infection or a proof of full vaccination starting 15th day after their second dose, can visit the country without the need to self-isolate. Also, travelers from other countries like UAE, Bahrain, Oman and Kuwait can currently enter Austria without the need to self-isolate if they are fully vaccinated.
The joint campaign will increase Austria’s awareness as a safe destination and one of the most serene and beautiful travel countries. It will also drive the conversation rate to generate interest and bookings to the country.
Austria will be promoted on all Wego platforms through both the website and application. This will include targeted emails to Wego’s vast Mena users in addition to articles, push notifications and social media campaigns focusing on Austria as a safe and one of the must go-to tourist destinations for this summer.
Mamoun Hmedan, Managing Director, Mena and India, Wego, said: “We’re excited to expand our partnerships to one of the most beautiful European countries. Located in the heart of Europe and nestled between the Danube and the Alps, Austria is a must go to country for every traveller. GCC travelers have been eagerly waiting to visit Austria. Through such partnerships, we aim to drive more travelers to the country through promoting it to our large user base in the Mena region. We look forward to forging a long-lasting relationship with The Austrian National Tourist Office.”
The country offers its visitors a safe experience through keeping Covid-19 numbers low and applying stricter measures to curb the spread of the virus. From 15 August, vaccinated guests have to be fully vaccinated to enter restaurants, hotels or need to present a negative PCR test.
Robert Gröblacher, Director of the Austrian National Tourist Office Middle East, commented: “In 2019, almost half a million visitors from the GCC created about 1.4 million bed nights in Austria. In 2020, there was almost no touristic activity from the GCC due to the Covid-19 situation. We can see a vast interest in visiting our country again since the borders for travelers from the region opened again on the 1st of July 2021.”