Visit Oman partners with Almosafer to boost inbound tourism

Almosafer, the most holistic travel platform from Saudi Arabia, and Visit Oman have signed a partnership agreement at World Travel Market to boost leisure tourism to Oman from Saudi Arabia, Kuwait and the UAE.

Under the partnership, Almosafer’s consumer business will run a 360 marketing campaign throughout 2023 to promote Oman to the travel platform’s customer base in Saudi Arabia, Kuwait and the UAE. The campaign will aim to increase awareness of Oman as a tourist destination, highlighting the many attractions available in the Sultanate.

Oman is a fast-growing destination for Almosafer’s consumer business, with hotel bookings increasing exponentially in 2022. Between January to October 2022, there has been a steep increase in bookings compared to the same period previous year. Hotel bookings from Saudi Arabia have increased by 370 per cent and from the UAE by 432 per cent for the year-to-date, compared to the same period in 2021, while bookings from Kuwait have increased by an astounding 1,070 per cent.

Muzammil Ahussain, Executive Vice President of Almosafer, said: “Oman is becoming increasingly popular for travelers in the Middle East. We are excited to be working together with Visit Oman to showcase the country’s stunning natural beauty and its wider tourism offering to our customers across the GCC. With Almosafer’s revolutionary omni-channel approach and extensive consumer base, we are well placed to boost tourism to Oman and capitalize on this growing interest from travelers.”

Shabib Al Maamari, Managing Director of Visit Oman, said: “As one of the region’s leading travel brands, a partnership with Almosafer represents a valuable marketing opportunity for Oman. We are looking forward to expanding Oman’s visibility across regional source markets with this extensive campaign for 2023. The signing of this MoU reinforces the aim to increase awareness and promote tourism in the Sultanate of Oman, attracting visitation by showcasing Oman’s full potential as an all year-round holiday destination.”

Almosafer will utilize its omnichannel approach to deliver the message across all customer touchpoints, including via Almosafer’s successful YouTube video series, Travel is Happiness, and via multiple online and offline marketing channels. The campaign will further include a B2B element through Testahel, Almosafer’s corporate benefits programme, where corporates will be able to engage with the destination through exclusive discounts.