Visit Bahrain has signed agreements with numerous travel and tourism organisations around the world that will bring 28,000 European visitors to the kingdom between September 2023 and March 2024, a senior official said.
Visit Bahrain CEO Ali Amralla said these agreements were signed concurrently with Visit Bahrain’s participation in ITB Berlin, the world’s largest travel trade fair which took place in the German capital, Berlin.
He also noted that these agreements are the largest in the company’s history and that they will primarily draw tourists from Germany, Russia, and Britain, as well as other European nationalities.
The visit of these tourists often lasts six days, according to Amralla. Accommodations are provided at several hotels in Bahrain, including The Grove in the Amwaj Islands, which is run by Visit Bahrain.
The tours of these European visitors will include a variety of heritage and historical locations, retail destinations and more.
“These agreements are part of a larger strategy that Visit Bahrain has implemented to attract tourists from all over the world, but specifically from Europe. The company initiated a program in January to bring 4,500 German tourists to Bahrain in 2023, and over the past few weeks, about 1,800 of them visited Bahrain in groups,” according to Amralla.
“The Ministry of Tourism and BTEA provided us with full support during our recent participation in ITB Berlin, and the Minister of Tourism, Her Excellency Mrs Fatima bint Jaafar Al-Sairafi, personally attending this event had a significant impact on fostering cooperation with our partners from tourism agents around the world,” he said.