PMA Partner launches tech platform for Tourism 365

PMA Partner, a leader in streamlining services and systems, has joined forces with Tourism 365, the Abu Dhabi-based tourism arm of Adnec Group, to generate an innovative tech platform as part of their long-term strategic plan. The comprehensive technology solution operates across Capital Holidays, a tour operator, Capital Travel, a travel solutions provider, and Capital Experience, a full-service destination management company, under its tourism development umbrella.

The business target is to have an eco-system of integrated tourism solutions, both operational and commercial, offering the utmost speed and efficiency across all operations. With this target at hand, Tourism 365 awarded the mission to PMA Partner, which offers a tailor-made-solution for all its technology needs.

The new platform will be at the core of Tourism 365’s business initiative and cater to a host of consumer and corporate needs, from sourcing to distribution. This will allow Tourism 365 and its brands to commercialize worldwide, offering a range of distinctive and innovative products to the industry.
 
Roula Jouny, CEO of Tourism 365 Group, said: “Tourism 365 has witnessed a great deal of success since launch and thus have been seeking to expand our travel offerings to the international market as part of our overall business strategy. In order to deliver on our objectives, we required a technology solution provider and strategy advisor with a deep understanding of the global tourism industry that could take Tourism 365 to the next level and meet our ambitious targets.

“With its vast experience in providing tailor-made solutions for seamless integration, we are thrilled to work with PMA Partner on this exciting undertaking to ensure the highest efficiency and significant impact.”

Torsten Lampe, Co-Founder and Managing Director of PMA Partner said: “After many years of working with travel technologies, we have identified the pain points of integrated tourism companies and their technology challenges. PMA Partner’s mission is to make this complex world function with the highest efficiency and best cost.

“After assessing the goals of Tourism 365 and its subsidiaries, we could offer them a solution that would take them to the market in the fastest and most efficient way. We are excited to have been given this opportunity and to lead the way to the future of travel tech. Our diversified team of experts will deliver a tailor-made solution for Tourism 365 that will quickly position them as a leading tourism company.”

Ahmet Pandir, Co-Founder and Chairman of PMA Partner added: “Today many tourism companies are still running on legacy systems with highly manual processes, in a post-pandemic world where digitalisation and automation have been the key to compete, many companies must evaluate whether their current systems are fit to carry them into the future.

“With Tourism 365 we have the opportunity to start from scratch with a solution that, from the beginning, is built for today’s and tomorrow’s needs. Our solution will support the strategy of Tourism 365 and its subsidiaries to expand their footprint in the international markets.”