Sunday, July 14, 2024

Key initiative to raise Uzbekistan’s visibility among UAE tourists

A key partnership between Uzbekistan’s tourism development body and a world-leading technology specialist aims at promoting the country as a preferred tourism destination in the United Arab Emirates (UAE) market.

This strategic collaboration between state unitary enterprise, the National PR-Centre and VFS Global – one of the world’s largest outsourcing and technology services specialists for governments and diplomatic missions, aims at not only generating awareness about Uzbekistan as a premier tourist destination but also enhance its visibility among consumers.

The Tourism Services Division of VFS Global Tourism Services will collaborate with the National PR-Centre, which functions under the Tourism Committee of Ecology, Environment Protection, and Climate Change of Uzbekistan, to popularise the country’s diverse attractions, cultural heritage, natural landscapes, and unique experiences among potential UAE tourists.

Together, they will actively engage and educate tour operators, travel agents, and general travelers in the UAE market about the wealth of opportunities that Uzbekistan has to offer.

VFS Global Tourism Services will reinforce destination awareness among the B2B partners in the UAE, empowering them to serve as ardent advocates of Uzbekistan’s cultural richness and historical splendour.

Commenting on this partnership, the Tourism Committee of Uzbekistan said: “While the pandemic temporarily halted global tourism, Uzbekistan is making a resilient comeback, with a 5.2 million international tourists in 2022 and anticipated to surpass the last year figures by end of 2023.

“We have now opened our doors to international travelers, offering an unparalleled blend of history, culture, and natural beauty. Our partnership with VFS Global Tourism Services will help us showcase this vibrant tapestry to the UAE market, bringing Uzbekistan closer to the hearts of UAE travelers, inspiring them to explore our nation’s unique charm and renowned hospitality, as we collectively recover and rediscover the world.”

Arzan Khambatta, Head of Tourism Services, VFS Global, said: “As a nation with a rich cultural heritage, Uzbekistan is strengthening their tourism business and entering the potential markets. VFS Global Tourism Services is pleased to support Uzbekistan’s tourism promotion in the UAE.

“Leveraging our extensive network and expertise, we are dedicated to raising awareness and generating enthusiasm for Uzbekistan among B2B partners and travelers in the UAE, thereby contributing significantly to the economic development and brand building of the region.

“We look forward to championing Uzbekistan’s vibrant culture, historical treasures, and captivating experiences to inspire travel industry professionals and travelers alike, ultimately fostering the economic growth and development of the nations.”

Uzbekistan, nestled at the crossroads of Central Asia, is home to destinations that blend history, culture, and natural treasures.

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