Friday, June 14, 2024

Abu Dhabi wins four awards for diversity in tourism

Abu Dhabi has been awarded four accolades at the 28th annual World Travel Awards in recognition of the emirate’s efforts to establish itself as a leading global tourist destination.

Considered to be the top awards in tourism, the accolades reward and celebrate excellence across all sectors of the international travel and tourism industry, with travel industry professionals, media, and consumers casting votes for the best in the global travel industry.

Through the efforts of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) along with strategic partnerships with a number of entities, the UAE capital continues to strengthen its position on the global tourism map, Emirates News Agency WAM reported.

With the appetite for travel to Abu Dhabi stronger than ever, the diversity of the tourism proposition in the emirate contributed to it securing awards for ‘Middle East’s Leading Business Travel Destination 2021’, ‘Middle East’s Leading Marketing Campaign 2021’, ‘Middle East’s Leading Sports Tourism Destination 2021’ and ‘Middle East’s Leading Wedding Destination 2021’.

The Leading Business Travel Destination recognizes Abu Dhabi for playing host to a range of world-class, global business events, providing guests with the opportunity to network with notable personalities from all over the world.

The second award, Leading Marketing Campaign, is a result of the engaging and impressive ‘It’s Always Summer in Abu Dhabi’ campaign that offered a series of activities and events to keep residents and visitors entertained.

The Leading Sports Tourism Destination award was secured due to it being a premium destination and celebrates Abu Dhabi’s hosting of top sporting events, including the Formula One Etihad Airways Abu Dhabi Grand Prix, the Mubadala World Tennis Championship and UFC Fight Island events amongst others.

The fourth award, Leading Wedding Destination, recognizes Abu Dhabi’s beautiful locations and hospitality, making it the top choice for individuals ‘tying the knot’.

DCT Abu Dhabi Executive Director of Tourism and Marketing Ali Hassan Al Shaiba said: “Abu Dhabi is home to the most important international events and with its vast array of offerings, has focused on enriching visitors’ experience even during the height of the pandemic. The emirate continues to enhance its tourism offerings and consolidate its position on the global tourism map.”

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