Thursday, July 18, 2024

Turkish Airlines launches sustainability brand

Turkish Airlines marked World Environment Day (June 5) by launching a sustainability brand at a special event at the carrier’s hub, Istanbul Airport, where its in-flight products and services, along with items made of repurposed aircraft parts, went on display.

The airline’s sustainability brand ‘Tomorrow On-Board’ represents the scope of its future goals and aims to present this comprehensive vision to passengers and investors as part of the corporate culture.

‘Tomorrow On-Board’ was created with several key objectives: enhancing the brand image, delivering a unified message and visual framework for all sustainability statements, systematically communicating sustainability activities to investors, and ensuring passengers have the opportunity to take part in sustainability initiatives.

It will serve as a brand guiding all the company’s sustainability practices and communication efforts, the airline said.

Chief Investment & Strategy Officer of Turkish Airlines, Levent Konukcu, said: “Tomorrow On-Board initiative embodies our commitment to reducing our environmental impact and enhancing sustainability practices across all our operations to leave a better world for future generations.

“Through this platform, we emphasise our dedication to offering transparent information and data, ensuring that our sustainability efforts are consistently clear and easily accessible to all stakeholders.”

In line with the launch, an exhibition titled “41.2607° North and 28.7424° East” is showcasing a curated selection of artworks, including paintings, sculptures, and installations by four different artists and will welcome visitors for two weeks at Istanbul Airport.

The artworks, created by interdisciplinary artists from items such as parts from a decommissioned aircraft, flight crew uniforms and bags, cabin carpets, and seat fabrics, reflect the goal of a better world.

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