Oman Air Holidays unveiled its revamped brand, complete with a new wordmark logo and refreshed visual identity.
The new look and feel supports a shift in the company’s strategy towards facilitating in-bound tourism in the sultanate through integrated ‘Fly & Stay’ package holidays available on its website, said the statement from Oman Air Holidays.
As demand for travel picks up, greater digital integration between airline and package holidays ecosystem aims to streamline booking process to increase inbound tourism to the sultanate, consistent with economic objectives set out in Oman’s Vision 2040 strategy.
Aligned closely with Oman’s Vision 2040 Strategy, which aims to develop a diversified and sustainable economy through opportunities that strengthen the country’s global competitiveness, Oman Air Holidays is redoubling efforts to broaden its integrated offering of flights, hotels, excursions and travel experiences which caters to growing local and international demand, it stated.
The airline also unveiled its refocused vision and mission statements, which champion ambitions to become one of the top tourism operators in the Middle East by leveraging Oman Air’s flight frequencies into the Sultanate from international source markets, and position Oman as a uniquely different holiday experience to travel trade globally.
“The timing is right for Oman Air Holidays to foster closer ties with local and international travel trade,” said Mundher Al Shaikhani, Senior Manager of Oman Air Holidays.
“As vaccine roll-out ramps up, we’re seeing renewed interest for package holidays and custom stays from locals inquiring about quick getaway options, as well as international guests in the early stages of planning their next overseas holiday,” noted Al Shaikhani.
“Our refreshed brand, vision and mission statement, and booking platform encapsulate our strategy to develop and offer exclusive ‘Fly & Stay’ packages here in Oman and everywhere Oman Air flies, with promotions and offers tailored to each traveler,” she added.
Oman Air Holidays is also the recipient of the Safe Travels Stamp from the World Travel and Tourism Council (WTTC), the world’s first ever global safety and hygiene stamp for Travel & Tourism and was developed specifically to address COVID-19 and similar outbreaks. In June this year, they partnered with WebBeds to enhance its digital booking experience to provide greater choice, flexibility and convenience for guests in search of innovative custom holiday packages in Oman and international markets.